Leo Burnett appoints Karen Ellis as global creative director for SK-II

MUMBAI: Leo Burnett has roped in Karen Ellis as its global creative director for SK-II. She will be based out of Singapore.


“Karen’s outstanding body of work across fashion, luxury and beauty is truly one of a kind and a great fit for SK-II. With Karen on board, we are looking forward to bring about a transformation to the team not just at the global hub in Singapore, but across the world to create work that will further enhance SK-II as one of the leading luxury skincare brands, not just in Asia, but globally,” said Leo Burnett Asia Pacific chairman and CEO Jarek Ziebinski.


Ellis is an award-winning specialist with 20 years experience in design and advertising exclusively for the fashion, luxury and beauty industries. She spent 10 years in New York creating numerous worldwide celebrity campaigns for global beauty brands including Estee Lauder, L’Oreal, Avon and Revlon. She then took this expertise to London, where over the span of 10 years she lead creative on numerous beauty brands but most notably on Hugo Boss global franchise of fragrances.


As global creative director she has worked across Boss Black, Boss Orange and Hugo. She has won Gold Euro EFFIE for her work on Boss Orange Woman, a FWA (Favourite Website Awards) in Digital for “Always Night” (Boss Bottled Night), fragrance FIFI’s and numerous others. Most recently she has been working in Asia, grounding herself with Asian insights and working across markets (India-ASEAN) to create regional campaigns on beauty care.


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