JWT names Carlton D’Silva as Hungama Digital Services CEO

MUMBAI: J. Walter Thompson South Asia (JWT) has named Carlton D’Silva as Hungama Digital Services (HDS) chief executive officer (CEO) effective immediately. D’Silva will be reporting into JWT South Asia CEO Tarun Rai, while continuing to lead HDS’ creative leadership as its chief creative officer.


In his new role, D’Silva will be responsible for leading the growth at HDS and further enhancing its creative output. He will partner Rai to seamlessly integrate and deliver on JWT South Asia’s creative vision to offer the best value proposition to its clients. He will have complete oversight of all six offices of HDS, including Hungama Promo Marketing.


Rai said, “Carlton is a dynamic, creative leader with strategic capabilities, which makes him an ideal choice to head HDS. He is young, ambitious and has the drive to take HDS to the next level.”


“We are delighted to elevate Carlton as the CEO of HDS. Apart from being one of the most experienced digital advertising professionals in India, Carlton has demonstrated tremendous leadership qualities in leading a team of top performers who have won accolades for their clients and given them innovative and sustainable solutions with impactful and engaging consumer interactions. In his new role, Carlton will prepare our clients from leveraging creative digital activations and transform their communities to transactions. I wish him all the very best, always,” said HDS director on-board Neeraj Roy.


D’Silva added, “Hungama Digital Services has evolved over the years and I have been privileged to be a part of this journey. We are at a sweet spot when it comes to Digital Marketing. HDS has proved that we have always stayed ahead of the curve when it comes to new ways of communication and I do believe we will keep surprising everyone through innovations and ideas. I hope to make good on the learnings over the years, take HDS to greater heights and set the benchmark in digital communication through technology and collaboration.”


D’Silva joined HDS in its early days in 1999 and was instrumental in creating the brand it is today. With an agile and dynamic team of visualizers, designers, and copy writers, he has been responsible for creating award winning ideas for brands across digital media in the form of social media activations, games, mobile apps, digital innovations and other forms of digital promotions for domestic and international clients.

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