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Jaideep Mahajan rejoins to Rediffusion Y&R as national creative head

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MUMBAI: Jaideep Mahajan is back at Rediffusion Y&R and has been named as the agency's national creative head.



 

Mahajan will work closely with Rediffusion Y&R chief creative officer Rahul Jauhari and will be based out of the agency’s Delhi office. As a group resource, Mahajan will also oversee the creative product of Everest Delhi.



 

"Given the change that is underway in the group, this seemed like a perfect time to return home,” said Mahajan. “Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly," he added.



 

With over 17 years of industry experience, Mahajan comes with a 100 plus International & National Awards and big brand work to his credit. He has worked with agencies such as JWT, Contract, Linen Lintas, McCann Erickson (Kuala Lumpur), Leo Burnett/Arc Worldwide (Kuala Lumpur) and Rediffusion Y&R.



 

Rediffusion Y&R president Dhunji S.Wadia said, "In a way, I started the return to the group movement when I re-joined in 2010. Rahul Jauhari followed next. And now it is many happy returns for JD. JD has a proven reputation as a creative leader and is held with great regard both internally and his clients."



 

Jauhari added, "JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices."

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