Isobar names Maciek Nowicki as chief creative officer for South East Asia & India

MUMBAI: Isobar has promoted Maciek Nowicki to chief creative officer of Isobar South East Asia & India, a newly created role, overseeing 13 Isobar locations across nine countries.


Nowicki will relocate from Isobar Poland and will report to Isobar APAC MD Sven Huberts.


Nowicki will be responsible for enhancing and integrating the creative teams, increasing the agency creative output and acting as the creative lead on multi-market pitches. Bolstering the creative leadership line-up is a critical step in strengthening Isobar’s Brand Commerce offering and driving the business forward across the region. Nowicki also joins Isobar’s Global Creative Excellence Council, chaired by Isobar EMEA chief creative officer Nick Bailey.


Huberts said, “Maciek is one of those people who has the dexterity, stamina and drive to create a high performance creative culture. He understands how brands are currently being built for todays convergent world. Everyone is really excited to work closely with Maciek to help deliver borderless, game changing ideas that help solve our clients business challenges.”


Nowicki added, "I love the vast and amazingly multi-layered Asian culture and people, so I am doubly excited to get started in this new role. We have some great talent in Isobar in Asia and I look forward to working alongside them to produce work that makes a difference.”


Prior to his promotion, Nowicki was managing creative director for the 300+ strong team at Isobar Poland, looking after brands including P&G, GM, Disney and Arla Foods. In addition, he oversaw the creative output across multiple Dentsu Aegis Network agencies in Poland.


During his tenure, Isobar Poland entered the elite club of the best integrated agencies in the country, winning over 60 major international, regional and domestic awards and merits.


Yuri Drabent has been promoted to Isobar Poland creative director.


Nowicki was previously a creative director in Procter & Gamble Poland, and prior to that he worked for Grey Group, JWT, Havas, McCann and spent a year in Moscow, working as Creative Director for FCB.

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