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Ishrath Nawaz joins Publics India as ECD

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MUMBAI: Publicis India has appointed Ishrath Nawaz as its new executive creative director. 

Nawaz joins Publicis India from McCann Worldwide where he was senior creative director. He will be based out of Mumbai and report to Bobby Pawar, CCO and MD of South Asia for Publicis India.

As part of his remit, Nawaz will manage the creative mandate and drive the next phase of growth for a host of brands under Publicis India.

Nawaz is a seasoned creative professional whose illustrious career spans nearly two decades across agencies. At McCann Worldwide, he has managed brands like Saffola and Parachute from Marico, Jet Airways, Asian Paints, Radio Mirchi 98.3, Western Union and Bosch amongst others. Prior to that, he was the creative director at Soho Square where he lent his ideas and creative skills in launching the Tiago from Tata Motors, YES Bank, Aprilia and Franklin Templeton. Ishrath has also worked in senior roles across other agencies including Saatchi & Saatchi, Draft FCB + Ulka and Rediffusion DYR. He has worked on a range of brands including Airtel, Bajaj Electricals, P&G – Head & Shoulders, Pampers, Ariel; Skoda, Carlsberg, Indian Oil Corporation Ltd, Jet Airways and Thomas Cook.

Welcoming him to the agency, Bobby Pawar says: “We’ve been on this journey of upping our creative game for the last three, four years. It’s resulted in some landmark campaigns. Ishrath adds to our talent pool, leadership pool and our drive. He’s a bright guy with a body of cool stuff in his bag, and I’m confident he will help us raise our game even more. Plus, he shares my love for poetry.”

Commenting on the appointment, Publicis India MD Srija Chatterjee adds, “Ishrath comes with a rich creative background having handled a host of brands across multiple agencies. His knack to come up with quick and customisable solutions on any given creative brief is what makes him a talent to watch for. Not to forget the many laurels his works have won across multiple award shows. We are happy to have him in our fold and look forward to a creative transformation on the brands that he will handle.”

Sharing his views on joining the agency and also his role, Nawaz mentions, “There are but a few times in your life when you get an opportunity to make a difference. To change, create, shape and mould things, into something extraordinary. To me, this is one of those times. Because Publicis India is on the brink of something special. The market is ripe for the vision that the agency has. And I, therefore, count myself lucky. With a powerhouse leadership team in Bobby Pawar, Srija Chatterjee, and Ravpreet Ganesh, there are great things in store in the days to come. My mandate is simple: take Publicis to the next level. And with their support, I hope to be able to do that, and more.”

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