MAM

Integrated Marketing Communication is the future: John Zeigler

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/26/ddb.jpg?itok=ynJnJbdD

MUMBAI: The world is changing and it is the right time to understand the change and make a difference believes DDB Group Asia Pacific, India and Japan chairman and CEO John Zeigler.

He along with Tribal Worldwide Asia president Jeff Cheong are in India to meet clients and converse about cross-pollination between Singapore, India and Sydney to help the region. The visit was planned to meet more talent from the region and get some collaborative work across the table informs Zeigler.

It can be recalled that early this year DDB Mudra acquired 22Feet, a Bangalore based digital agency. The agency is aiming to get some great pieces of work out very soon. Cheong is of the opinion that, “India is a talent pool when it comes to technologists and the acquisition of 22Feet has helped us reach greater heights.”

Zeigler who believes that ‘Integrated Marketing Communication is the future,’ also thinks adding human touch in advertising campaigns creates magic. “Creativity is our birth right, humanity is our inspiration and technology is our canvas,” says Zeigler proudly, while elaborating the mantra of the various innovative campaigns the group has done.  

The ‘Sorry, I spent it on myself’ campaign done by adam&eveDDB for Harvey Nichols and Heineken Ignite, an experiential campaign launched at the Milan Design Week by Tribal DDB Amsterdam are just a few innovations done by the group to take the message beyond just advertising. “It needs to be about creating influence,” says Zeigler.

In India, the ‘Push the pin’ campaign for Jaago Re before the 2014 general elections allowed users to voice relevant issues from their respective constituencies. Apart from that, the 52 week long campaign for Big Bazaar is a first of its kind marketing communication in the country wherein each week a new TVC is being launched focusing on various products offered.

After its consistent good performance, the network in India is now taking the next step of collaboration and integration within the system.

Given the new order of business and marketing challenges, increasing conversations and demands from a wide spectrum of collaborative and integrated solutions, the DDB Mudra Group, with its 10 agencies and operating units (DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax - OOH, DDB MudraMax - Experiential, DDB MudraMax - Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) have re-constituted its executive board.

The new board will see the addition of five more members taking the total toll to eight. The members include: Madhukar Kamath, Sonal Dabral, Anurag Bansal, Sathyamurthy Namakkal, Aneil Deepak, Deepak Nair, Mandeep Malhotra and Rajiv Sabnis.

“We are investing in people who will bring with them different kind of aspects and perspectives to the board,” says the group CEO and MD Madhukar Kamath on the backdrop of the various high management appointments.

Apart from this, the group has also created a group creative council and a strategic planning council. The creative council will consist of Aneil Deepak, Brijesh Jacob, Rahul Mathew, Sambit Mohanty and Vipul Thakkar while the strategic planning council will have Aditya Kanthy, Amit Kekre, Pradeep Ramakrishnan and Ramraaj Raghunathan.

The two councils will be headed by Dabral. “We have formulated the cross-section of talent and it will help us better our work,” he says while adding that soon the group will launch its own creative awards which are as of now tentatively named ‘Bernie’ on the group’s founder, the legendary Bill Bernbach.

The executive council will meet once a month over video conferences and on quarterly basis in either of the offices or at an offsite.

“It is the age of ‘influence’ and we believe in leading the change,” concludes Kamath.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/mccafe.jpg?itok=N2RvyH_X
'McCafé for everything' digital campaign launched

McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there’s always McCafé for it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/vi.jpg?itok=x_hqfALu
Vizeum wins media mandate for Bauli India

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/digital-display.jpg?itok=_FAr0SjC
36% more active digital display ads this month

The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Anshuman_Chakravarty-Mayur_Hola.jpg?itok=jyOnCxRL
Dhoni narrates old bat & new Orient LED story

MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/HeroSalutes.jpg?itok=inQX9suG
I-Day: Hero salutes true heroes behind heroes

MUMBAI: Hero MotoCorp has rolled out its Independence Day campaign with its third edition of #HeroSalutes. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi and has been on-air from 11 August.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/mullen.jpg?itok=lgYKe55j
GolinOpinion appoints Asheesh Malhotra as ED

Asheesh Malhotra has parted ways with advertising to pursue a career shift. He leaves his role as president at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas, as the executive director. This marks a significant shift for Malhotra, who’s spent his entire career in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/complan.jpg?itok=i-mjTQ4S
Complan goes for brand makeover, focuses on WB & TN

Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/asianpaints.jpg?itok=X1z0gHeL
Asian Paints adhesives TVC - a humourous take on 'joints'

Have you met Vicky Contractor? It's time to tune in to the engaging digital film that presents Asian Paints' range of adhesives catering to carpenters and contractors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/himlayan_0.jpg?itok=VMea8ZCP
Tata's 'Himalayan' mineral water enters U.S.

Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories