MAM

IDC India ropes in Mahalingam Balaji as research director

MUMBAI: IDC India has announced the appointment of Mahalingam Balaji to the post of research director.

 

Balaji joins IDC from Hewlett-Packard India, where he was director of strategy and planning for printing and personal systems group.

 

He brings over 21 years of IT industry experience to IDC India, which has been gained while he was based in India and Singapore. He is an IT industry veteran with deep experience in printing, PC, servers, services, enterprise and commercial channels and various other domains. 

 

In his previous roles, Balaji has held various leadership positions across sales, services, marketing and distribution functions, sales and marketing analytics (market modeling, next purchase likelihood, business and market intelligence and account revenue optimisation) as well as pricing analytics across enterprise, commercial and consumer markets. Academically, he is an engineer and an MBA in operations management. 

 

“After spending two decades in various leadership roles in the vendor community, my decision to join IDC India was catalysed by its clear vision for building the best-in-class research and advisory firm in the country, the organisation’s customer centric approach and their innovative solutions for customers. I am looking to leverage my experience to enable the team to develop new and innovative solutions and serve our customer needs’ even better,” said Balaji.

 

IDC India is strengthening its leadership team at an opportune time with it planning significant product expansions in city level quantitative research tracker programmes, cloud services and SMB and channels focused research. Since establishing its wholly owned subsidiary in 2011, the firm has made significant strides and has a large footprint in India with three offices and 32 analysts and consultants serve its clients through research and advisory services.

 

Venu Reddy, the incumbent, has moved into a new role within IDC and is now managing the global IDC Center of Excellence based out of Bangalore in the role of a general manager. In his new role, he is leading teams which serve various strategic business units of IDC. He continues to also support the IDC India business episodically.

 

IDC’s vice president and general manager– South Asia Jaideep Mehta said, “We are delighted by Balaji’s decision to join our team. He brings significant heft and gravitas to the research organization. Under his leadership, we plan to accelerate our product development cycles and bring new innovations to the market, faster. Balaji is a real talent and will add further depth and heft to the research and advisory team at IDC India.  I take this opportunity to wish him every success and welcome him to the team. I also take this opportunity to wish Venu Reddy well in his new role, and thank him for his invaluable contribution to the development of IDC in India and South Asia.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/01/Yuko.jpg?itok=AD2sjw7v
KDY 2016: Celeb illustrator Yuko's 10 ways to stay ahead of the curve

JAIPUR: Finding the right balance between passion for art and client expectation has been a perpetual struggle in the design and illustration industry. Artists and illustrators often hesitate to aim big due to lack of exposure or self doubts to perform in the market. But not Yuko Shimizu.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/TOM-JON1.jpg?itok=IIhSid6D
KDY 2016: Handsome Frank on the business of creativity

JAIPUR: They were once in the mad corporate race, but opted out to discover the joy of working for themselves and the artistic freedom it brings. Since then, Tom Robinson and Jon Cockley have tried to give the same to the artist community cross the world --- by bringing them under their banner of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_19.jpg?itok=vZZB2B_g
EveryMedia wins agency of the year award at ACEF 2016

MUMBAI: EveryMedia Technologies bagged a Gold for the agency of the year for digital transformation at the Asian Customer Engagement Forum. The company received this title for its outstanding performance in the field of Digital Marketing. The ACEF mission is to elevate customer engagement...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_16.jpg?itok=jDjDFjvq
Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Voot-Kids.jpg?itok=qNE7MbFM
Voot turns kids 'goody goody' with unique TVC

MUMBAI: Kids are the ready and excited end-consumers of Voot Kids but parents often scale down their enthusiasm by being gatekeepers. The journey of any marketer to promote a product like this and growing from zero to 50+ advertisers is not easy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_31.jpg?itok=WxoDD96v
Indian design should have its own identity: Michael Johnson at KDY 2016

After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the London-based design consultancy Johnson Banks, is a follower of this school of thought, because ‘why not?’

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_20.jpg?itok=YkdDSEpA
Pernod Ricard AOR retains Maxus India

Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_25.jpg?itok=0yHov_cz
ShopClues rolls out 'Itne Kum Mein' TVC

ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price). A series of fresh catalogue digital films that...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_6.jpg?itok=z5eNSkrh
John Thankamony is Mindshare's new head - programmatic

Mindshare, one of India’s largest full service media agency, a part of GroupM, has announced the appointment of John Thankamony as head – programmatic.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories