MAM

IDC India ropes in Mahalingam Balaji as research director

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/01/idc.jpg?itok=YATpajUU

MUMBAI: IDC India has announced the appointment of Mahalingam Balaji to the post of research director.

Balaji joins IDC from Hewlett-Packard India, where he was director of strategy and planning for printing and personal systems group.

He brings over 21 years of IT industry experience to IDC India, which has been gained while he was based in India and Singapore. He is an IT industry veteran with deep experience in printing, PC, servers, services, enterprise and commercial channels and various other domains. 

In his previous roles, Balaji has held various leadership positions across sales, services, marketing and distribution functions, sales and marketing analytics (market modeling, next purchase likelihood, business and market intelligence and account revenue optimisation) as well as pricing analytics across enterprise, commercial and consumer markets. Academically, he is an engineer and an MBA in operations management. 

“After spending two decades in various leadership roles in the vendor community, my decision to join IDC India was catalysed by its clear vision for building the best-in-class research and advisory firm in the country, the organisation’s customer centric approach and their innovative solutions for customers. I am looking to leverage my experience to enable the team to develop new and innovative solutions and serve our customer needs’ even better,” said Balaji.

IDC India is strengthening its leadership team at an opportune time with it planning significant product expansions in city level quantitative research tracker programmes, cloud services and SMB and channels focused research. Since establishing its wholly owned subsidiary in 2011, the firm has made significant strides and has a large footprint in India with three offices and 32 analysts and consultants serve its clients through research and advisory services.

Venu Reddy, the incumbent, has moved into a new role within IDC and is now managing the global IDC Center of Excellence based out of Bangalore in the role of a general manager. In his new role, he is leading teams which serve various strategic business units of IDC. He continues to also support the IDC India business episodically.

IDC’s vice president and general manager– South Asia Jaideep Mehta said, “We are delighted by Balaji’s decision to join our team. He brings significant heft and gravitas to the research organization. Under his leadership, we plan to accelerate our product development cycles and bring new innovations to the market, faster. Balaji is a real talent and will add further depth and heft to the research and advisory team at IDC India.  I take this opportunity to wish him every success and welcome him to the team. I also take this opportunity to wish Venu Reddy well in his new role, and thank him for his invaluable contribution to the development of IDC in India and South Asia.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/prithvi.jpg?itok=0uHyIv8S
Fanmojo announces association with Prithvi Shaw

Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/inox.jpg?itok=oFDz3iYg
INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/holi.jpg?itok=dYf5kwUZ
Holi goes digital with Helo

Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/quint.jpg?itok=cB1Gt0se
The Quint, founded by Raghav Bahl and Ritu Kapur, turns 4

The Quint, India’s leading mobile-first online news portal, completes four years of delivering bold and thought-provoking news, views and interactive content to its readers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/morris.jpg?itok=sAtAVzQW
Morris Garages India announces Benedict Cumberbatch as brand ambassador

Marque carmaker MG (Morris Garages) India has announced its association with the revered British actor Benedict Cumberbatch as its brand ambassador.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/livguard.jpg?itok=fGkzu7p8
LivGuard launches ‘Smart and Strong, Chale Life Long’ campaign featuring Akshay Kumar

MUMBAI: Energy storage brand, LivGuard Energy Technologies, has introduced its current range of inverters and inverter batteries through a 360-degree campaign ‘Smart and Strong, Chale Life Long’, conceptualised by Famous Innovations and starring Akshay Kumar. LivGuard is planning to run the new TVC...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/delhi.jpg?itok=_RxLeul0
TCL Electronics and IPL’s Delhi Capitals join hands to build on their proven track record as game-changers

TCL Electronics, a global top-two television brand and a leading consumer electronics company, has announced its partnership with Delhi Capitals as a team sponsor for the upcoming season of the Indian Premier League (IPL).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/RELAXO.jpg?itok=g0iSjrum
Relaxo ventures into digital gift voucher space with GyFTR

Relaxo Footwears Ltd is now foraying into the digital gift voucher and loyalty points redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/SBI.jpg?itok=ZgaGXjDn
SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories