MAM

Fab.com’s Maria Molland joins American Swan board of directors

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/26/maria-molland.jpg?itok=G1sPmztB

MUMBAI: The online global fashion and lifestyle brand American Swan has appointed Maria Molland to the company’s board of directors.

Optimistic about her association with a vibrant brand like American Swan Maria Molland said, "It feels exciting to join a young, dynamic brand and there is a massive opportunity for American Swan vis-?-vis the increasing amount of capital going into emerging markets. I look forward to bringing my expertise to the brand and help them expand their impressive product range in global markets, as they enter their next stage of growth”

As a new entrant in the e-commerce space, American Swan is one of the rare examples that has adopted fast and strived for efficiency in a competitive domain. Its initiative to adopt the hybrid model by venturing into online and offline channels simultaneously has helped it maximise reach and de-risk the business. The growth for the American Swan brand has been fairly fast-paced, encouraging and consistent. So expanding the brand’s footprint globally after establishing itself in India was an inevitable next step.

American Swan director and CEO Anurag Rajpal added, “We are delighted to have Maria Molland join us. She brings broad, international experience and deep knowledge of the e-commerce industry. We are confident that the perspective she brings to American Swan and its Board is extremely valuable, given our strategic priorities of International presence and ecommerce growth.”

Molland will bring her vast experience in ecommerce to advise American Swan on international expansion as it seeks to be the leading online fashion brand in emerging markets apart from bringing the best ecommerce practices. American Swan has grown quickly in the Indian e-commerce domain by offering a range of classic preppy fashion and authentic smart casuals to the urban fashion-conscious consumers who seek International brands and styling. It is rapidly expanding to other emerging markets in Asia.

Molland is an executive who recently served as the chief European officer at Fab.com, one of the fastest growing ecommerce companies. The European business grew from negligible to more than 40 per cent of Fab’s global revenues during her tenure.

Prior to Fab, Molland was the global managing director of Digital Ventures at Thomson Reuters where she managed teams in the US, Europe, India, China and the Middle East. Molland has also held global executive roles at Dow Jones and Yahoo.

India has close to 10 million online shoppers and is growing at an estimated 3 per cent CAGR and is poised to witness significant growth in the next few years. It has been speculated that the industry will touch a benchmark of $34.2 billion by 2015. As the e-commerce business is growing by leaps and bounds, the growth in the sector is a reflection of evolving nature of the market and that of the consumer. American Swan as a new, dynamic brand is seeking avenues to increase its presence through top online aggregators like Myntra, Jabong, and Flipkart as well as through a strong retail footprint pan India. Four Cross Media (www.fourcrossmedia.com), a high-end global digital media conglomerate with a network of innovative businesses has invested Rs 40 crore in this venture.

 “We welcome Molland at American Swan. There are not many entrepreneurs who have had the chance to scale companies from small teams to hundreds of people globally, and Maria has done that. We are looking forward to leveraging her expertise with fast growing technology companies as we continue to grow our business," says Four Cross Media Asia co-founder and managing director Puneet Johar.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/redington_0.jpg?itok=47d4qszR
Redington unveils new global brand identity

Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline – Seamless Partnerships.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/aegon_0.jpg?itok=_z2N9asB
Aegon Life Insurance focuses on relieving tension in new ad

Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/future.jpg?itok=kIhNygib
Future Group's aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tinder.jpg?itok=3ym7aDoi
Tinder peeks into a world of possibilities in latest ad

MUMBAI: Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tan.jpg?itok=5VXQ1BvA
Publicis Media bags digital mandate for ZEE5

MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch. Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/auto.jpg?itok=8gy1PmJy
Crabtree celebrates laziness in latest campaign

Crabtree has taken up Mullen Lintas Delhi for its latest campaign promoting home automation solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Sam_Balsara.jpg?itok=XtbZChot
Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/priya-warrier.jpg?itok=dL0iN4uI
Net sensation Priya Varrier promotes Pringles

At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/onlinelove.jpg?itok=SD3Wb5jH
Digital takes centre stage on tepid Valentine's Day for brands

MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine’s Day has become no less than a festival in India, a country that takes much pride in its...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories