MAM

×

Devendra Deshpande joins Friday Filmworks as head of digital content, IP

Devendra Deshpande joins Friday Filmworks as head of digital content, IP

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/07/Devendra-Deshpande.jpg?itok=WEzP1_dG

MUMBAI: The head of Content Plus at Mindshare Devendra Deshpande has moved on and joined renowned multi-media production house, Friday Filmworks as head of digital content and IP.

In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets. He will also create new monetisation models around content, including franchising and l&M for Friday Filmworks.

Neeraj Pandey and Shital Bhatia's collaborative venture Friday Filmworks has completed a glorious decade in Indian Cinema. Having being set up in the year 2008, Friday Filmworks has believed in both content and cinematic experience. The journey began with A Wednesday, a film which became a sleeper hit back then and has set trend of content driven films in showbiz. Over the years Friday Filmworks has garnered immense love and appreciation from audience and critics alike. Neeraj Pandey and Shital Bhatia's Friday Filmworks has been a trendsetter in Bollywood. Over the decade it has delivered films like A Wednesday (2008), Special 26 (2013), Total Siyapaa (2014), Rustom (2016), Toilet: Ek Prem Katha (2017). 

Devendra  has been a part of GroupM for over eight years, and has served as the head of Mindshare Content Plus for the last three and a half years.

Devendra has 16 plus years of experience in developing long term strategic partnerships through a deep understanding of advertising, social, integrated marketing, consumer insights, and media. 

Over the course of his tenure at GroupM, he has worked closely with several top tier brands such as Unilever, Pepsi, GSK, Diageo, Kellogg's amongst others.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/asci.jpg?itok=Iy3Bh3IA
ASCI decisions binding on non-members too: Delhi district court

On the back of the Consumer Protection Act passed in parliament recently comes a District Magistrate Court’s order that ASCI decisions are applicable to members as well as non-members. Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/aviva-life-insurance.jpg?itok=J1ZiUBFb
Aviva India appoints Ali Onder Lulu as chief distribution officer

Aviva Life Insurance has announced the appointment of Ali Onder Lulu to the position of chief distribution officer for the brand’s India business based out of the company’s Gurgaon HQ. In his role, Lulu will oversee the company’s multiple customer touchpoints through its varied distribution...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Divya_Karani-Salil_Shanker.jpg?itok=EkeZHhp7
dentsu X, Amnet launch India's first Programmatic In-Read Audio campaign for AMFI

dentsu X, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has joined hands with the Group’s programmatic expert, Amnet, to launch India’s first ever In-Read Audio campaign for The Association of Mutual Funds in India (AMFI).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Haresh_Nayak-Keshav_Chandorkar.jpg?itok=kYWSeAxZ
Dentsu Aegis Network restructures rural marketing under Hyperspace

Dentsu Aegis Network recently announced the restructuring of its Rural Marketing under its shopper marketing agency, Hyperspace. This development has been introduced in the light of opening avenues for brands to create a shopper experience in the emerging markets.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Greenply.jpg?itok=sjwLnQ-k
Greenply Industries commemorates Indian Independence with #AsliAzadi campaign

Objective of the campaign: The objective of the campaign is to explain the new concept of Azadi, the significance of being free from all taboos in the society. To explain what Azadi really means in our age. To carry forward a thought that we have imbibed for good and a greater cause.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/rao.jpg?itok=qORFbgVW
H&M TO LAUNCH ON MYNTRA THIS AUGUST !

H&M, Hennes & Mauritz AB (H&M), the international retailer known for fashion and quality at the best price in a sustainable way, drums up to its launch debut on Myntra on 20th August 2019 at 8 pm.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/rhiti.jpg?itok=ZIFzJv7N
Cricketing legend MS Dhoni and CARS24 announce strategic tie-up

India’s leading home-grown global talent management company Rhiti Sports Management has announced the strategic partnership between legendary cricketer MS Dhoni and CARS24, one of the country’s fastest growing tech-enabled used car companies.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Krushna.jpg?itok=kb-aeCSP
DIGISOL Appoints Krushna Garkhede as Head of Marketing

Mumbai: In a bid to strengthen its core team, DIGISOL Systems Ltd., a leading provider of IT Networking products, appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Emami_Oil-Katrina_Kaif.jpg?itok=KXTXpXnj
Emami ropes in Superstar Katrina Kaif as the new face

Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories