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Cheil Worldwide SW Asia powers up digital quotient

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MUMBAI: Cheil Worldwide SW Asia announced the appointment of Avinash Joshi as media director, where he will be responsible for the agency’s social media practice.

Joshi is a digital marketing expert with over 15 years of experience in leveraging social insights, trends in emerging technology and human interaction to understand, explain, predict and influence consumer behaviour in digital, social and emerging channels. 

Cheil Worldwide SW Asia COO Hari Krishnan said, “Avinash is an incredibly passionate yet methodical advocate of social media. His multi-faceted experience across project management, creative, technology and media will be immensely valuable for our clients at Cheil India.”

“While most of the digital verticals are headed by seasoned skill leaders at Cheil India, social media leadership had remained a gap area for us.  With Avinash coming onboard, am sure, we will not just offer best in class social solutions but strengthen our overall digital offering to clients”, added Cheil Worldwide SW Asia senior VP & digital head Rajesh Bhatia.

Joshi joins from SapientNitro were he was serving as digital account director and social media lead-India, growing the practice through relationships in North America, Europe and APAC.

Over the years he has managed brands including Coca Cola – Burn, Sprite and Thums Up, Citibank India, Citibank US, Unilever – Lifebuoy & Lipton, Pernod Ricard – Chivas Regal & Blenders Pride, Yum - Taco Bell India, Fiat Chrysler – Fiat and Jeep India, Abbott, MetLife, Carlton and United Breweries, Lava International – Xolo, United Nations, UNICEF, United Nations Statistics Division, United Nations Development Programme, United Nations Development Coordination Office/Development Group and WHO, Red Cross (Thailand), National Statistical Office, Government of India, State Planning Commission, Government of Madhya Pradesh (India), HIV AIDs Data Hub, Asia Pacific among others.

Prior to SapientNitro, Joshi has worked with GutsGo, Avalon Information Systems, UNICEF DevInfo Support Group, Wisitech (formerly, Orient InfoSolutions) and Sunstar Communication Systems Ltd.

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