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Chax quits FCB Ulka

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MUMBAI: FCB Ulka’s national creative director K S Chakravarthy aka Chax has quit.

As per industry sources, Chax is serving his notice period and will soon go on a short break. “Yes, he has quit but as of now he is not joining any other agency,” says the source.

Chax had joined Ulka in 2008 and had been overseeing all the work for creative, digital and interactive divisions of the agency.  With career spanning close to 35 years, Chax has worked on a variety of brands including Tata Docomo, Tata Motors, ITC, Coke, Cadbury, Lever, P&G, Goodyear and Reebok.

An Electrical and Electronics engineer by education, Chax started his career as a copy-trainee with Clarion (now Bates 141), he then moved to JWT and then, Enterprise. He later joined Chaitra (now Leo Burnett) after which he went on to set up his own production house - Persistence of Vision. During this time he was voted as one of India's most respected ad film directors. He moved back to Rediffusion Y&R before joining FCB Ulka.

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