BBC Advertising appoints Alistair McEwan as SVP Asia & ANZ

MUMBAI: BBC Advertising has appointed Alistair McEwan as SVP commercial development Asia & ANZ.

McEwan will be responsible for the delivery of profitable advertising sales revenues from the Asia-Pacific region on BBC World News,, BBC World Service, Top Gear, BBC Good Food and BBC Worldwide Channels.

Reporting to BBC Advertising EVP Carolyn Gibson, McEwan will also remain part of the ANZ leadership team under BBC Worldwide ANZ managing director Jon Penn, and join the Asia leadership team under EVP & GM Asia David Weiland.

He will play a strategic role in integrating the regional advertising teams and optimising opportunities across BBC Worldwide and BBC Global News Ltd’s portfolio, while building the business’ profile across Asia-Pacific. He will also provide sales and business leadership to his senior management team of sales vice presidents, whilst further developing the capabilities of the high calibre sales team across the region.

This builds on the announcement last September that BBC Worldwide is boosting its ad sales team in Asia to make the most of growth opportunities in the region. VPs John Williams and Katy Xu will continue to run sales and day to day line management of their teams in ASEAN & India and Greater China & North Asia respectively, while both reporting to McEwan. The current ANZ Ad Sales and Brand Partnerships team will continue to report to McEwan.

The role takes effect on 1 July, 2015 and McEwan will work from both the Singapore and Sydney offices.

Gibson said, “For this expanded, strategic role, which is responsible for the whole of BBC Worldwide and BBC Global News Ltd’s portfolio across the region, we were looking for someone who can lead and integrate the teams and drive new commercial opportunities. With his knowledge from working in markets across Asia and ANZ, as well as a mix of print, TV and digital experience, Alistair will be an excellent asset to the BBC Advertising leadership team.”

McEwan added, “Asia-Pacific is a dynamic and very important region for BBC Worldwide, where we are increasingly building audiences with our world-class content and services in both mature and fast growth markets. I’m incredibly excited by the scope of business opportunities across the region, fostering new and existing partnerships and leading a highly talented sales team.”

A key area of focus for McEwan will be driving opportunities around and BBC World News. Sustained investment has resulted in an enhanced offering across TV, radio and online, run from a new 24-hour newsroom in London and supported by an extensive network of bureaux and correspondents around the world. 

McEwan joined BBC Worldwide in July 2013 as VP for BBC Advertising ANZ. In 2014 he was appointed director of advertising sales & brand partnerships where he has been leading a cross media commercial department for BBC Worldwide ANZ, responsible for multi-channel advertising and sponsorship revenues for the portfolio of media brands and platforms in Australia and New Zealand. Additionally he has been managing the BBC Worldwide joint venture interest with Bauer Park Publishing for Top Gear Australia magazine and its website.

He joined BBC Worldwide from multi-screen media and marketing agency Modaliti and prior to this he was National Group Advertising Director at News Ltd. Before moving to Australia in 2010, he was international advertising director at The New York Times, with his first 12 years in media being with Paris based newspaper the International Herald Tribune where he worked in various commercial roles in Singapore, Johannesburg, London and Paris. 

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories