MUMBAI: Leo Burnett Group India has announced the appointment of Antony Rajkumar as the planning head at Leo Burnett Delhi.
With this new assignment, Rajkumar will work closely with Rajeev Sharma, national brand planning head for the company to lead strategic planning and brand management and will be stationed at the agency’s Delhi office.
Welcoming Rajkumar to the company, Sharma said, “Antony will be a key contributor towards taking our HumanKind philosophy forward. His track record of providing outstanding business solutions to brands, over a career of over 18 years, speaks for itself. I am looking forward to his rich and varied experience in consulting, research, integrated communications, content marketing and brand storytelling in providing strategic depth to our client's businesses.”
Agreeing with Sharma, Leo Burnett Delhi executive director Samir Gangahar added, “I am delighted to have Antony on board. As a genuinely integrated thinker I see him adding tremendous value to our clients’ businesses and the agency itself. Channeling this ability to create a compelling purpose and relevant participation platforms for our portfolio of brands will help us become an even stronger HumanKind agency.”
Prior to Leo Burnett, Rajkumar was working with J Walter Thompson (JWT) as VP and strategy planning director since 2011. During his tenure there, he was also a part of the WPP Blue Hive leadership team on the Ford Motor Company relationship for the region.
Thrilled about his new engagement, Rajkumar said, “My conversation with Leo Burnett helped me see a very young agency keen and ready to lead the evolution that our industry is going through. I'm excited to be part of this plan in taking Leo Burnett even further and higher, which is why I'm here!”
“Planning's focus here is in finding purpose for products and participation from people to engage with that purpose. HumanKind, the agency's global philosophy and approach, which I personally connect with, provides a great context to doing that,” he added.
Rajkumar began his career in January 2004, in planning with Maa Communications Bozell. He joined as branch manager and was soon promoted to vice president – strategy and planning. He then moved to Equitor Management Consulting as regional director before moving to JWT in 2011.