MAM

Ad Club modifies Effie 2015 Awards format

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/12/01/Untitled-1.jpg?itok=Dz66NT_W

MUMBAI: The Advertising Club, which will be holding the Effie 2015 Awards on 27 January, 2016, has drawn up a slew of changes to the same keeping in tune with the changing times.

For the first time, entries can now be submitted online. As an acknowledgement to the increasing importance of the startup ecosystem in India, a new category called ‘New Product or Service - Best Campaign for a Start-up’ has been introduced.

The Digital Campaign category too has been redefined into the Integrated Marketing Category – a tacit nod to the evolution of the digital platform as an inclusion rather than extension of an ad campaign.

The growing economic influence of small town India came to the fore as the erstwhile Rural Marketing category has been rechristened as Small Town and Rural Marketing Category. Though not renamed, the Healthcare Category also underwent a redefining exercise, to account for the increasing diversity of the segment. Barring the Best Ongoing Campaign, all other categories will now be eligible to compete for the Grand Effie.

Commenting on these improvements, The Advertising Club president Raj Nayak said, “The Effies is the award that recognizes advertising effectiveness. To be able to do justice to its purpose, it is imperative that we recognize and integrate the changing landscape of advertising in India with the rules of the award. I am confident that the modifications that we’ve introduced this year will further streamline the purpose of Effies with the ground realities of advertising in India.”

2015 Awards chairman Ajay Kakar added, “The advertising industry has grown from strength to strength since its inception in India. Not only has our industry grown in volume but also in terms of geographical spread. It is in recognition of this reality that, for the first time, Effie India will be organizing the first round of judging at Bangalore besides Mumbai & Delhi.”

2015 Awards co-chairman Vikram Sakhuja opined, “What's new in Effies is your work. Celebrate the fact that you did something creative, analytical, but always accountable. We love madness but love the method underlying even more. If you've done something that made you proud chances are we would love to see it. Let it rip.”

The Effie 2015 Awards will be held at the Seaside Lawns, Hotel Taj Lands End in Mumbai. Campaigns that ran in India from 1 October, 2014 to 30 September, 2015 (12 months) are eligible for entry.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Piyush_Prasoon.jpg?itok=SCLgUghV
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Expedia.jpg?itok=kmyHvnv3
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories