MAM

We want to professionalise the Indian OOH industry: Ashish Bhasin

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/28/dcds_2.jpg?itok=CGrynzzv

MUMBAI: While many Indian outdoor agencies are still struggling to get their due recognition, there are a few that have changed the game. One name that is worth mentioning is Milestone Brandcom. According to sources, the five year old agency has annual revenues over Rs 320 crore and is a leading outdoor company based on billings.

Things are going to get even better for the agency from now on. Dentsu Aegis Network has acquired majority share in Milestone Brandcom. With the acquisition of OOH agency, combined with Posterscope, a Dentsu Aegis Network’s global outdoor media agency, the network has strengthened its roots in this space.  

Nabendu Bhattacharyya will continue as CEO and managing director of Milestone Brandcom and will report to Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

Speaking to indiantelevision.com Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin mentions, “With rapid retail expansion and ever evolving transmit media there is a lot that can be done in the outdoor industry. We added Milestone Brandcom in our family because there is a fit. Nabendu and his team are extremely passionate about this space. We hope that the move will help professionalise the Indian OOH industry.”

“This investment now establishes clear leadership for us in the medium, making us the leader in the OOH and OOH Retail space in India. We believe that OOH will play an increasingly important role for clients in years to come so we are delighted to be able to offer clients a market leading service,” adds Bhasin.

Bhattacharyya is extremely thrilled to join hands with Dentsu Aegis Network. “The main idea behind this development is to understand global practices better and execute them here. Our philosophy is very similar to Dentsu Aegis Network’s and we are confident that as market leaders we will continue to be at the forefront in the business,” he says.

With a 175 strong team of specialists, Milestone Brandcom is the most awarded OOH agency in India with clients like Colors, McDonalds, Axis Bank, L’oreal etc. The agency also has many other verticals such as event promotion, activation division, rural OOH activation, retail and digital OOH division.

It was recently when Milestone Brandcom had launched 'Milestone Optimizer', a powerful tool which optimises OOH media plans by tracking 25,000 sites across India and providing Gross Impression Points of an OOH campaign, which is one of its kinds in the country. The company will retain its identity, branding and culture and share its knowledge in creative and OOH planning with the group.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/HyperCITY_0.jpg?itok=1jXuVdjr
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Suraj_Nagappa-Shamsuddin_Jasani_0.jpg?itok=G1NezEEv
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Maneka_Sanjay_Gandhi.jpg?itok=Wr8lANRH
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Diwali.jpg?itok=ObcByR2O
Brands pick digital over TV and print for Diwali marketing

MUMBAI: The festival of lights and colours is finally here! Diwali has always been an occasion to reconnect with family and our loved ones but the event is also that time of the year when brands go all out to create presence and market themselves across all channels.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/kabbadi.jpg?itok=e7GokykV
Innovation-led consumer activations keep kabaddi enthusiasts hooked

While the action on the mat gripped the entire nation, Vivo Pro Kabaddi Season 5 also innovatively engaged with its fans, off the mat. In line with the vision of making kabaddi an accessible and engaging sport for everyone, the league organised a host of appealing marketing activations for...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories