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We want to professionalise the Indian OOH industry: Ashish Bhasin

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MUMBAI: While many Indian outdoor agencies are still struggling to get their due recognition, there are a few that have changed the game. One name that is worth mentioning is Milestone Brandcom. According to sources, the five year old agency has annual revenues over Rs 320 crore and is a leading outdoor company based on billings.

Things are going to get even better for the agency from now on. Dentsu Aegis Network has acquired majority share in Milestone Brandcom. With the acquisition of OOH agency, combined with Posterscope, a Dentsu Aegis Network’s global outdoor media agency, the network has strengthened its roots in this space.  

Nabendu Bhattacharyya will continue as CEO and managing director of Milestone Brandcom and will report to Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

Speaking to indiantelevision.com Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin mentions, “With rapid retail expansion and ever evolving transmit media there is a lot that can be done in the outdoor industry. We added Milestone Brandcom in our family because there is a fit. Nabendu and his team are extremely passionate about this space. We hope that the move will help professionalise the Indian OOH industry.”

“This investment now establishes clear leadership for us in the medium, making us the leader in the OOH and OOH Retail space in India. We believe that OOH will play an increasingly important role for clients in years to come so we are delighted to be able to offer clients a market leading service,” adds Bhasin.

Bhattacharyya is extremely thrilled to join hands with Dentsu Aegis Network. “The main idea behind this development is to understand global practices better and execute them here. Our philosophy is very similar to Dentsu Aegis Network’s and we are confident that as market leaders we will continue to be at the forefront in the business,” he says.

With a 175 strong team of specialists, Milestone Brandcom is the most awarded OOH agency in India with clients like Colors, McDonalds, Axis Bank, L’oreal etc. The agency also has many other verticals such as event promotion, activation division, rural OOH activation, retail and digital OOH division.

It was recently when Milestone Brandcom had launched 'Milestone Optimizer', a powerful tool which optimises OOH media plans by tracking 25,000 sites across India and providing Gross Impression Points of an OOH campaign, which is one of its kinds in the country. The company will retain its identity, branding and culture and share its knowledge in creative and OOH planning with the group.

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