MAM

WPP’s Grey Healthcare acquires minority stake in PARx Solutions

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/05/19/mam%20media%20agency_0.jpg?itok=RjqpdS8b

MUMBAI: WPP’s wholly-owned operating company Grey Healthcare Group has acquired a minority stake in US based PARx Solutions, Inc.

PARx has built a platform designed to support physicians and pharmacies as they manage prescription prior authorization requirements that are put in place by payers for an increasing number of branded prescription drugs.

The company’s web-based portal helps physicians and pharmacies manage prior authorization requirement for prescriptions in a streamlined, user-friendly manner, thereby allowing more patients to receive the medications that their physicians have prescribed. The company is headquartered in Burlington, MA, with offices in Louisville, KY, and San Jose, CA, and was founded in 2008.

This investment continues WPP's strategy of investing in digital and important markets such as the US.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/mala.jpg?itok=SZlpIYUu
How brands are changing marketing techniques to attract GenZ and small towners

Internet - a word that has changed the entire world we know today! As dynamic as it can get, advancements in technology have a high impact on consumer behaviour, making it intriguing for brands to understand the millennials, identify with them and entice them into buying their products and services...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/tritton.jpg?itok=zWqu3Yrv
Triton Communications wins creative awards for Dainik Bhaskar campaign

Triton Communications, one of India’s leading advertising agencies, announced that its ’Smart Soch’ Campaign that was initiated by Dainik Bhaskar, the largest circulated newspaper in India won the Platinum Hermes, INMA Global Media Award, and Bronze Abby's. 

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/MMA.jpg?itok=0cGVT7Oz
MMA India calls for entries to SMARTIES 2019

The Mobile Marketing Association (MMA) is calling for entries to SMARTIES 2019, encouraging agencies, brands, and marketers who have secured outstanding achievements across the mobile marketing ecosystem, to submit their best work.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/swati.jpg?itok=CT4Uh-cT
Godrej Appliances celebrates ICC World Cup 2019 with its ‘Cricket ke liye Kuch Bhi Karega’ campaign

With India in the throes of cricket fever, the country’s leading home appliances brand Godrej Appliances has unveiled a new campaign centered on the ICC World Cup 2019.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/dabur.jpg?itok=tI-n-nl6
Dabur and Ogilvy India launch the Dabur Red Paste #Sabkochabajaayenge campaign

Dabur Red Paste, the No. 1 ayurvedic toothpaste brand in the country has grown from strength to strength across the country.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/usha.jpg?itok=fWkXI50O
Usha's #Followyourheart Campaign celebrates Fathers

This Father’s Day, Usha International pays tribute to fatherhood in an emotionally charged digital film #FollowyourHeart. A compelling watch, the film explores the cherished lessons a father imbues in his child, taking viewers through the heartwarming journey of how a father-child relationship...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/mix.jpg?itok=MjUXiF9B
Prayagh Nutri collaborates with L&K Saatchi & Saatchi on confectioneries brand Lavian

Prayagh Nutri Products (P) Ltd, one of the leading manufacturers and exporters of confectioneries, has appointed L&K Saatchi & Saatchi as its strategy and creative partner. Prior to this, Lavian did not have any agency relationship. The brand alignment decision was made without going...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/wc.jpg?itok=XAw7wefJ
RentoMojo opens contest to offer a one-of-a-kind World Cup viewing experience

With Cricket World Cup fever on the rise, ardent fans of the sport are bucking up for the biggest match on 16th June between India and Pakistan. While most people in India get together at homes, restaurants, clubs or even the streets to catch the action live.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/eazydinner.jpg?itok=r85n25sl
EazyDiner rolls out new marketing campaign for World Cup 2019 featuring Yuvraj Singh

EazyDiner, India’s leading restaurant reservation startup will roll out its new World Cup Campaign titled “Free Hit with EazyDiner” featuring Yuvraj Singh as its brand ambassador.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories