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WPP acquires sports marketing agency Two Circles

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MUMBAI: WPP has acquired a majority stake in London based sports marketing agency Two Circles.

Following the deal, Two Circles will become part of ESP Properties, GroupM’s newly launched company serving rights holders from the worlds of sports and entertainment.

Founded in 2011, Two Circles employs 55 people and works with leading sports rights holders across 10 markets internationally, enabling them to deliver the right messages to the right customers at the right time and in doing so, deliver commercial growth across all key revenue streams.

The agency’s clients include England and Wales Cricket Board, Valencia CF, Liverpool FC, Lawn Tennis Association, Ascot Racecourse, Harlequins, Bath and Wasps Rugby.

Two Circles will continue to operate as a stand-alone business within ESP Properties and be led by CEO Matt Rogan and managing director Gareth Balch. The agency’s consolidated revenues for the year ended 31 August, 2014 were ?2.7 million, with gross assets of ?1.0 million as at the same date.

This investment continues WPP’s strategy of developing its services in fast-growing and important markets and sectors and strengthening its digital capabilities. WPP's digital revenues were $6.9billion in 2014, representing 36 per cent of the Group's total revenues of $19billion. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years.

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