MUMBAI: Vizeum India has been appointed as the media AoR for Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media. INS is instrumental in creating high impact and unique experiences via multifaceted marketing platforms. Vizeum has been in the news since last two weeks for its win on Jet Airways and Allied Blenders and Distillers business.
The account will be handled out of the agency’s Mumbai office under the leadership of Vizeum Mumbai senior vice president Samarjit Rajkumar.
Commenting on the announcement, INS Viacom18 senior vice president and business head Jaideep Singh said, “As we enter into the second year of our journey, the tasks ahead to communicate the promise and message of our experiential properties to our consumers and trade is a challenging one. Vizeum is a well-recommended agency within our group considering their work for the other brands of our Network. Therefore, partnering with them was not a decision that needed too much deliberation. We wish Vizeum all the best as we embark on an exciting journey with together.”
On winning the account Vizeum managing director, India sub-continent S. Yesudas, said “We have been investing all our energies and resources behind making our clients as our true ambassadors with tangible contributions to their business issues. And we are extremely delighted that it is paying back in terms of our existing clients referring us to others. We sincerely thank the INS management for their faith in us. This further strengthens our partnership with Viacom 18 Media group. We currently handle MTV Group, ETV Group, Nickelodeon and Sonic.”