MUMBAI: Radaan Mediaworks India ltd is about to hug the Hindi market once again.

Additionally, the Rs 230 million television content provider headquartered in Chennai- Radaan, also plans to try its hand at Marathi programming. All the shows are expected to go on floor by mid-October.

Radaan's only Hindi endeavor till date remainsChotti Maa, Ek Anokha Bandhan, which aired on Zee TV in 2002. This Hindi version of Radaan's successful Tamil soap Chithi, was co-produced by UTV.

Radaan Mediaworks India Ltd COO national TV content Ram P Sangtani told Indiantelevision.com, "Since the last six months, our efforts have been to grow beyond South. We started with Gujarati and our daily soap Kanku Pagla in ETV Gujarati has now completed 200 episodes. Now we are planning to get into Hindi and Marathi programming by mid-October."

Sangtani said the global expansion of regional channels had put Radaan in an advantageous position in terms of audience reach. The company has its international presence in Sri Lanka, Kuala Lumpur and UK.