MAM

Publicis Groupe's revenue up 32% at ?2.1 million in Q1 2015

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/21/publicis_groupe.JPG?itok=U-JxzA2U

MUMBAI: Advertising major Publicis Groupe reported a 31.7 per cent jump in first-quarter sales as a result of the positive impact of exchange rates, and partly due to its latest digital acquisition of Sapient.

The agency?s first-quarter sales rose to ?2.1 billion from ?1.6 billion in the same period last year as the group benefited from the strong dollar and pound sterling compared with the euro.

Acquisitions contributed ?274 million or 17.2 per cent of revenue.

Growth Forecast

The company?s organic growth stood at +0.9 per cent. Though global economic growth has seen contrasting trends since the start of the year, Publicis achieved growth notably as a result of its strong presence in digital, which has become its main activity. Digital activities progressed by +4.7 per cent and now account for 50.2 per cent of total revenue. Healthcare also performed well. 

North America revenue grew by 45 per cent to ?1.15 billion, followed by Europe with an increase of 21.3 per cent to ?575 million. BRIC (Brazil, Russia, India and China) and MISSAT (Mexico, Indonesia, Singapore, South Africa, Turkey) markets rose by 13.2 per cent to ?215 million euros. India, specifically, continued on the road to recovery with growth of +5.7 per cent.

The agency said that in December, revenue will grow at two per cent above the industry average each year from 2016, with digital operations rising to 60 per cent of sales in 2018. Publicis predicted that the operating margin will rise to between 17.3 and 19.3 per cent of sales in 2018, compared with 15.3 per cent in 2012.

Publicis Groupe chairman and CEO Maurice Levy said, ?Our revenue is up to slightly over 30 per cent, partly due to the positive impact of exchange rates, and partly to the inclusion of Sapient since completing the acquisition. As we?ll continue to see, this is one of the important milestones of the Groupe?s transformation. We expected organic growth to be slightly down this quarter, but, on the contrary, it is up almost one per cent. This isn?t yet the growth rate we expect to see out of Publicis Groupe, but is nonetheless an encouraging return to growth.?

?The main event of this early part of the year has been the completion of the Sapient acquisition, an event that gives Publicis Groupe a new strategic dimension while excelling the Groupe?s transformation. The integration process is already underway and the prevailing spirit is excellent,? Levy added.

With the acquisition of Sapient, Publicis Groupe has become the only global group present all along the value chain - from consulting to marketing, from communications to commerce ? brought to life through an outstanding expertise in the most high-performing technologies.

Levy is hopeful that the second quarter will be better than the first, albeit with modest growth. Organic growth is expected to be higher in the second half-year. The Groupe expects that its high exposure to digital activities will ensure its future growth and the continued improvement of its margins between now and 2018. 

Publicis Groupe is the third largest global advertising holding company in the world after WPP and Omnicom. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories