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Mindshare South Asia announces agency restructuring, key appointments

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MUMBAI: Media agency Mindshare has announced an organisation restructure that mirrors the agency?s ambition to become collaborative in client success and navigate its marketing agenda with intelligence and agility.

After the tremendous success of team Fulcrum in delivering client delight and industry accolades, Amin Lakhani is elevated and has taken on a larger role as president of client leadership at Mindshare India. In his new role, Lakhani is responsible to further strengthen client relationships and drive client growth in a cross media market. He will manage core client capabilities across all offices in the country. During his 14 years at GroupM and Mindshare, Lakhani has grown from strength to strength and will continue to be a key growth contributor in the new role. 

Anita Kotwani with her unique brand of leadership at Mindshare West has ensured remarkable growth of all business teams in the region. Her continued success and motivation are evident from the number of accolades and the stream of client appreciation her teams have acquired year after year. 

Given Mindshare?s emphasis on growth through diversification, Kotwani has been promoted to senior vice president, responsible for new business development across the market. In addition to this, she will also drive Horizontality, and work closely with the larger marketing ecosystem. 

As Lakhani transitions into his new role, Premjeet Sodhi will join Mindshare South Asia as senior vice president at Mindshare Fulcrum, South Asia, and will lead. In his current assignment, Sodhi is the COO at Initiative/ BPN, part of the IPG group, where he handles strategy and new business development for the company. He manages clients such as Amazon, Reckitt, Gionee, Kraft Heinz, Infoedge and Bajaj Auto. With a passion for brands, Sodhi has kept pace with the evolving media space and has contributed immensely in various leadership roles. His new role is effective March 2018. 

Mindshare South Asia CEO Prasanth Kumar says, ?As we enter 2018, we are accelerating transformation which is true to our DNA. We are clear on our strategic priorities, strengthening our connections with a growing universe of clients, consumers, brands and partners in the marketing ecosystem. To be able to do so, we now have the leadership and structure within our organisation to continue our path to greater success, and our renewed focus on creating a disruptive Mindshare with speed, provocation, teamwork.? 

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