MAM

Mashable signs partnership with MEC to license its proprietary velocity technology

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/10/27/octmam49_0.jpg?itok=0kJC-7XQ

MUMBAI: Mashable and MEC have announced a partnership that would give MEC access to Mashable?s Velocity platform, a technology that predicts and tracks the viral life cycle of digital media content.

Developed by Mashable?s in-house product team, Velocity scours the web collecting data around how people engage with content and feeds the information into an algorithm, which forecasts what content is about to go viral. The Velocity platform is at the forefront of predictive analytics and is unique in that it canvases the entire web?more than one million URLs a day.

 MEC is one of the first to sign a year-long deal for the proprietary Velocity technology from Mashable. With Velocity MEC will now have access to an important new tool for predictive media buying, helping to future proof its clients? communication strategies.

 ?We initially developed Velocity to help our editorial and marketing teams build Mashable into one of the most shared publishers on the web, and now we are giving select agencies and brands the same opportunity to see what will go viral next,? said Mashable chief technology officer Robyn Peterson. ?The power of data can be used in a variety of industries and we?re excited to be teaming up with one of the leading media agencies to explore all that Velocity has to offer in the media buying space.?

 "MEC is on a mission to move past real time marketing to predictive marketing and partnering with Mashable to put Velocity in the hands of our teams will give us the edge we are looking for," said MEC North America digital president Shenan Reed. ?With Velocity at our fingertips we will be able to lead our clients to being more nimble and opportunistic across owned, earned and paid channels, ensuring both they and MEC remain at the forefront of driving transformational digital solutions. We believe that Mashable?s Velocity platform will be instrumental in building the next generation of marketing and media, and will help to deliver on our ambition to create the best digital offer in the business.?

 ?We?re thrilled to bring our proprietary algorithm, which has served our editors and readers so well over the years, to the world-class portfolio of brands MEC serves on a daily basis,? said Mashable chief revenue officer Seth Rogin. ?We look forward to working with MEC to help their brands meet the evolving challenges of the digital evolution and guide their earned, owned and paid media executions.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Indiabulls%20Group.jpg?itok=CD8VIoc0
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Realme_800.jpg?itok=GYvPRVrw
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Metoo_Dentsu.jpg?itok=F-WK2f58
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories