MUMBAI: Singapore Airlines has appointed ZenithOptimedia Group as agency of record (AOR) to manage its global media communications business both offline and online.

 

 

The contract will take effect from 1 October, 2015 and will see ZenithOptimedia Group continue Singapore Airlines’ media strategy of balancing traditional with new digital forms advertising.

 

 

The business will be led centrally from Singapore where there will be a contemporary agency team delivering a data led strategy across communication planning and performance marketing.  The central team will work closely with ZenithOptimedia’s network to support Singapore Airlines’ local markets.

 

 

“We are absolutely delighted to be able to expand our relationship with Singapore Airlines. They are a leading global brand and we are really excited at the prospect of taking our partnership to the next level in supporting their marketing and communications,” said ZenithOptimedia CEO Gareth Mulryan.

 

 

This business extends the partnership from the search-only assignment that was won two years ago under the Performics brand, a division within ZenithOptimedia Group.