Kyoorius unveils debut line up for Melt 2015

MUMBAI: Kyoorius has unveiled the event line up its two day festival Melt 2015.


Kyoorius founder and CEO Rajesh Kejriwal said, “With Melt 2015, we’re pioneering an exciting new model where our partners co-curate content with us. Together, we have created opportunities to learn and interact in myriad ways, always keeping our partners’ brand goals and vision in mind. Melt 2015 is a chance for them to showcase what they do best.”


As the knowledge partner, GroupM will empower the event with international speakers, workshops and seminars. GroupM agencies will also showcase new technology in advertising at ‘FutureReady’ in the Hall of Knowledge. Participants of Melt can expect to see the Loop Room by Mindshare, Moribus- the Behavioral Economics Lab by Maxus, great global work by Mediacom and MECFresh by MEC Global.


The festival has a packed schedule of events including conferences, seminars, workshops, showcases, exhibitions and installations catering to a variety of audiences and disciplines.


On 21 May, the HT Osmosis Conference will offer insights into advertising as it exists today and a glimpse into what it could be in the future. Speakers include Chris Sanderson (Future Laboratory), Daniele Fiandaca (Creative Social), Bo Hellberg (Brave and HeyHuman) and Hugh Macleod (Gaping Void). It will be followed by a IAA debate where industry stalwarts will battle it out on whether mobile has taken over TV as the default screen for viewer. Other events for the day include a series of seminars with consumers titled Kinetic Future Citizens.


Zee MindSpace on 22 May will host a stimulating conference for industry leaders to discuss, debate and reflect on issues and challenges facing the industry. Speakers include Sir Martin Sorrell (WPP), Tom Goodwin (Havas Media), Adam Ostrow (Mashable) and Joshua Black (GroupM).


The second day also features THiNK BARC India, a seminar developed by Broadcast Audience Research Council of India that will have global industry leaders presenting key insights into measuring content consumption.


Delegates can get a first hand experience of augmented reality with Happy Finish global chairman Stuart Waplington and go behind the lens with him to create stunning 360-degree visual experiences on screen. A host of augmented and virtual reality tools will also be on display at Nehru Centre during the festival.


YouTube will take over the Hall of Vision at Nehru Centre with a series of presentations hosted by YouTube India’s Satya Raghavan along with a select group of YouTube creators, who will go in-depth into developing a successful YouTube strategy for brands and creators. The seminar also gives room for delegates to sign up for a one-on-one consultation with a YouTube expert on how to develop compelling online content.


Other events and discussions include invite-only workshop for brand managers explores mobile-first branding.


Madhouse India will host a Mobile Masterclass with marketing consultant Tomi Ahonen. Hands-on workshops on branding and idea generation by D&AD Trainers Bo Hellberg of Brave and HeyHuman, and Alex Lampe of A+B Studio will also be held.


Hyper Island Master Class speaker Daniele Fiandaca will lead two workshops discussing the most disruptive trends in digital and the challenges that the changing nature of work holds for modern creatives


The festival will also have The Other Bookstore display its extensive collection of design and advertising books and publications.

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