MAM

IRS 2013 results given a clean chit in round one

Mumbai: The Indian Readership Survey 2013 has got a clean chit once again. The Readership Studies Council of India and the Media Research Users Council have approved the report submitted by the sub-committee they had appointed to critically assess the Indian Readership Survey 2013. The report had stated that the methodology and process adopted to conduct the survey were robust.

 

 MRUC and the RSCI also gave a go-ahead to the recommendation of  the subcommittee that  revalidation and audit of the fieldwork of the IRS 2013 be done by a third party with the deadline for the completion being given as four to six weeks.

 

Meanwhile the result  and the report of the IRS 2013 continue to be in a state of suspended animation.

 

 

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