Havas Media's new identity tells story of brand ethos; new logo embodies integration of services

MUMBAI: Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services, celebrates the diversity of talent and expertise, and comes directly from the three things done every day at the agency – create, share and learn. The logo lockup system showcases the different entities within the HavasGroup.

Havas Group was founded by Charles Louis Havas in 1835 when he launched the first international press agency. Since then the group has gone through many periods of transformation and acceleration to become what it is today, a collaborative and unified marketing agency. The brand refresh aims to emphasize this unity & reinforce that Havas Group is a global company by sharing one logo across the entire network.

The multiple colors are intentional and flexible. The logo does not use a single color but offers a broad color spectrum and combines different shades of primary colors which stand for a diverse and expansive agency. A blend of engineering and expression, the new system comes from what makes the agency unique.

The color choices reflect the large network of people, locations, and clients the agency represents. It covers a wide range of uses and expressions. The typeface projects the clarity and simplicity clients demand in an age of overstatement.

Havas Media Group India and South Asia CEO Anita Nayyar said, “More than a new logo and matching business cards, this brand refresh signals a deep transformation in the way we work and is an invitation to do what we’ve always done, but better. It reflects both that the company has grown significantly and that we are indeed a collective group which in turn strengthens the group’s vision ‘To Better Together’. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100% accountability and ideas that flourish without boundaries. The new logo brings vibrancy and variety to the brand system”.

“Our new brand identity offers a wide color spectrum which is synonymous to the offerings at Havas Media, India i.e. providing diverse, integrated and meaningful solutions to our clients. Our Together strategy means that all of us at Havas (Group) share one vision, one brand, and one offering.It reflects unity in diversity. The new logo highlights this collaborative culture and is designed to be a container for - ideas, knowledge, and aspirations”, added Havas Media Group MD Mohit Joshi.

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