MAM

GroupM’s market share increases to 41.2 per cent

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/28/groupm.jpg?itok=YzbhjUnw

MUMBAI: GroupM, WPP’s integrated media and marketing company, has topped the RECMA overall activity billings 2013 ranking of media agencies again. GroupM India increased its market share as per RECMA in the year 2013 to 41.2 per cent from 40.3 per cent in 2012. Globally, GroupM retained the number one position amongst media agency networks with a market share of 28 per cent. The RECMA report evaluates the overall activity – including buying billings and specialised services.

Mindshare continues to lead in overall market share as the largest integrated media planning company in India, while the other GroupM agencies registered a healthy growth over the last year. GroupM agencies dominated RECMA's qualitative evaluation with Maxus being the only media agency in India to be rated ‘dominant’, for the fourth year in a row. Mindshare and Mediacom were rated ‘high’ while MEC was rated ‘good’. Continuing its winning streak from 2013 where the network picked up over 80 new clients, GroupM agencies have so far won over 50 new clients in the first half of 2014.

GroupM agencies continue to dominate all industry awards. Apart from that, GroupM is the only media agency network to have won the Porter Prize in 2013, 'The Dream Company to work for' in the media and entertainment sector and the 'Best Employer' at the World HRD Congress.

Speaking on the year so far, GroupM south Asia CEO CVL Srinivas said, “In recent years, GroupM has taken great measures to become future ready and give our clients an edge in a highly competitive media market. We no longer plan only media for them, but give them end to end integrated marketing solutions that bring digital marketing, content, data and analytics together with traditional media such as TV, radio and print. Our collaborations with global leaders in digital media, data, technology and research, coupled with years of collective experience gives our clients the advantage of working with a true thought leader and help them build highly successful brands. We were the first agency network with whom Facebook signed a partnership agreement in India and have a similar very unique partnership with Google that brings great value to our clients".

Over the last year, GroupM took a fresh approach to integrated marketing solutions with a program called New ME. This new approach resulted in several successful campaigns including the highly impactful launch of Honda Mobilio with Kapil Sharma led by digital content and the ‘Power of 49’ campaign for Tata Tea led by TV advertising, content, mobile marketing and social impact. In May 2014, Mindshare launched the Loop Room in Gurgaon and Mumbai to help media planners and marketers pick up insights in real time. Maxus recently launched Moribus, its behavioral lab.

"GroupM agencies are at the cutting edge of media and we are preparing our teams and clients to not just move with the times but stay ahead,” added Srinivas. The New ME approach also helped expand business with new clients across industries ranging from e-commerce, banking & insurance, sports, retail, healthcare, etc.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/rajiv.jpg?itok=xRJ-aqAk
Bajaj Allianz maintains #AwkwardSilence on WATConsult idea

Bajaj Allianz General Insurance has launched a digital campaign titled “Awkward Silence”, to create awareness about the importance of having insurance amongst consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Bruce%20Zuo.jpg?itok=xLR6xdXv
UCWeb to select We-Media contributors with monthly payout

MUMBAI: UCWeb, a part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the ‘Super 1000’ Program launched in March 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Kalyan%20Jewellers.jpg?itok=7SLRgj_d
Candere buy to help Kalyan Jewellers add 5-7% to its topline

MUMBAI: Kalyan Jewellers, one of India’s trusted and leading jewellery brands, announced the acquisition of online jewellery firm Candere. The acquisition will augment Kalyan Jewellers presence in the growing online jewellery segment in India. Kalyan will acquire the equity held by Singularity...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/New%20Munch%20Macha.jpg?itok=mdOy9Rxg
New Munch Macha musical TVC with Baahubali 2

MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline - Crunch Macha Munch Macha before urging viewers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/prajodh%20rajan.jpg?itok=r_-edmH6
EuroKids Asia's most trusted brand

MUMBAI: EuroKids, the preschool chain, has been awarded as the Most Trusted Pre-School in Asia by IBC Infomedia, a global brand consultancy. This honour was bestowed on EuroKids as part of Asia’s Most Trusted Brand Awards at a ceremony held in Bangkok, Thailand. These awards are driven by market...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/nycil.jpg?itok=RGi4IZdq
Nycil launches 'no tension' campaign during summer

MUMBAI: Nycil, one of the most trusted powder brands and leader in the prickly heat & cooling powders (PHC) category in India from the Kraft Heinz Company is back with a refreshing campaign this year establishing its new proposition. Focusing on 5 summer problems of the skin such as sweat, body...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Glucon-D_0.jpg?itok=4Aj9OXff
Glucon-D campaign joins forces with water

MUMBAI: Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani.’

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/kalra.jpg?itok=pIciUSLo
Raman Kalra joins PwC India as entertainment & media sector advisory leader

Raman Kalra has been hired as partner, PwC India - Entertainment & Media Sector Advisory Leader (and Emerging Technologies Leader). He is responsible for strategy through execution as: Entertainment & Media Sector Advisory Leader & Emerging Technologies Leader responsible for...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories