MAM

GroupM India adds another feather to its cap with Porter Prize

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2013/10/17/Untitled-1.jpg?itok=mjEokHT6

MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event.

GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Institute for Competitiveness India honorary chairman Dr Amit Kapoor said: “GroupM reflects effective rendering of activities across the value chain, how activities reinforce and synergies are created across its range of activities through a interlocking system that becomes basis for competitive advantage and sustainability. GroupM reflects an understanding that clearly states that good strategies depend on the connection among many things, on making interdependent choices and making a tailored value chain that competitors cannot easily imitate.”

Porter Prize is one of the coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India.

Speaking on the occasion, GroupM South Asia CEO CVL Srinivas said: “We are delighted to win the prestigious Porter Prize. This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage. All this wouldn’t have been possible without the support we get from our clients and business partners, the dedication and hard work put in by our talented team over the years, and the encouragement we get from GroupM regional, global offices and WPP to keep innovating and shaping the market.”

GroupM India has continued its great run in 2013. Its agencies have dominated all industry awards, won over 60 new businesses and it has launched several initiatives in digital, content, experiential marketing and analytics.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Screen-Shot-2018-07-23-at-7.57.jpg?itok=ZWCMw3Go
Jabong launches 'out-of-the-world' ad for upcoming Big Brand Sale

MUMBAI: Jabong, India’s leading online fashion brand, has launched its new marketing campaign to promote the fourth edition of its biggest sale of the year- the Jabong Big Brand Sale- which will be held from 27 to 30 July. Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Alibaba-k.jpg?itok=Vo_nIgIT
Alibaba, Tencent to acquire stake in WPP China

MUMBAI: Chinese multinational e-commerce company Alibaba, Tencent Holdings and China Media Capital Holdings (CMC) are in talks to buy a 20 per cent stake in advertising giant WPP’s Chinese unit.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/laq.jpg?itok=HjwLxHTw
Laqshya Solutions supports Daikin Innovation to win top honors at FEPE Congress in Sorento, Italy

Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions, the OOH arm of the Laqshya Media Group initiated the first ever concept of AC Bus Stand at Delh

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/vani.jpg?itok=G_9vxjqL
Ex-PepsiCo marketing director Vani Gupta joins Hypersonic

Vani Gupta, PepsiCo’s former marketing director has joined Hypersonic as a founder member and will lead the consumer innovation practice.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/zee_0.jpg?itok=e7E_IzPZ
ZEE Media hands creative mandate to Liqvd Asia for 8 new channels

Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media's (ZMCL) channels that include its eight new channels like Zee News, Wion etc.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/image.jpg?itok=wpfz6kp5
Kalyan Jewellers withdraws ad featuring Amitabh Bachchan

Kerala-based jewellery chain, Kalyan Jewellers, has withdrawn its controversial TVC featuring Amitabh Bachchan and his daughter.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/american.jpg?itok=wUkfOP_a
American Eagle Outfitters hands digital mandate to Social Kinnect

American jeans brand, American Eagle Outfitters (AEO), has been brought to India by Aditya Birla Fashion & Retail Ltd. Social Kinnect has won the digital mandate for the same.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/dun.jpg?itok=G5YEjUfi
Dun & Bradstreet India hands digital mandate to White Rivers Media

White Rivers Media has won the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account shall be handled from its head office in Mumbai.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Cadbury-800.jpg?itok=75ETdTq2
Why does Dairy Milk continue to remain India's favourite chocolate?

Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company’s branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories