GroupM ESP India and SportzPower launch sports sponsorship report 2014

MUMBAI: The sports & entertainment arm of GroupM, GroupM ESP and provider of sports business news and knowledge, SportzPower, have collaborated to bring the most comprehensive report on sports sponsorship.

The study will capture the trends and developments in the Indian Sports Industry from 2008 to 2013. The report for the Indian Sports industry, documents important events during these years including the emergence of league-format sports in India like the Indian Premier League (IPL), Hockey India League (HIL), and Indian Badminton League (IBL) and traces developments in the Indian sports industry when sports business was in its nascent stages.

Elaborating on the future of sports marketing in India, Group M south Asia CEO CVL Srinivas says, ?This decade will transformational for Sports in India with a spectator base of over a billio n people, a dozen sports television channels beaming content round the clock and a rapidly growing list of keen corporates and brands waiting to invest in cricket and other alternate sports. The next few years marketing investment in sports will no longer be peripheral, and it will be paralleled with that of entertainment and mainstream cinema.?

The report examined advertising investments in Indian Sport from four angles ? On Ground, Team Sponsorship, Athlete Management, and Media Spends, and offers a comprehensive overview of sponsorship in Sport. The key takeaway the study offers is as follows:

?    Spend in Sport in India are dominated by cricket, and within it the Indian Premier League in particular.

?    Sports marketing spends between 2008- 2013 advertising investments in Indian sport rose roughly two fold with a total spend of Rs 21.39 billion in 2008 which rose by 92% to Rs 41.1 billion in 2014.

?    The market is slotted to grow exponentially in the next few years with other sports like Football, Basketball, Distance Running, Golf, Motorsports, Tennis, Hockey, Badminton and Contact sports complementing the Cricket Story since  the real opportunity lies in these under-leveraged and monetized areas.

Focusing on the key developments expected in 2014, GroupM ESP national director sports and live events Vinit Karnik says, ?Even though the IPL is off to a rough start this year, in the long run accountability, better corporate governance, more transparency, are all good for not just the IPL, but the BCCI too. The successful launch of HIL and IBL has set the stage for an action-packed 2014 as far as franchise-based leagues are concerned in cricket, football, hockey, badminton, tennis, wrestling and kabaddi. The big news of 2014 will be the inaugural edition of the IMG-Reliance-Star co-owned Indian Super League, which is set to bring all the bells and whistles associated with the IPL to football. There is also the commitment that IMG-Reliance, the commercial rights holders for football in the country, to improve the country?s top-tier soccer tournament. The I-League clubs will be hoping that IMG-R walks the talk on that front, though the prevailing sentiment is one of wariness as to what the future holds.?

SportzPowerco-founder Thomas Abraham further discusses the future of sports broadcasting inIndia, ?Indian sports TV broadcasting was, is, and will continue to be dominated by Cricket for theforeseeable future, contributing to 80 to 85% of the total television sports media revenues. However, other sports are also gaining prominence, especially Football, though interest remains predominantly for international leagues/tournaments. That is expected as the I-League improves as a television- friendly product and also with the launch of the Indian Super League (ISL) later this year. Other sports such as Badminton and Hockey have also started making their presence felt because of improved performances  by  Indian  players  in  the  international  arena,  coupled  with  increased  investments flowing into the two sports due to the launch of the Indian Badminton League (IBL) and the Hockey India League (HIL) respectively.?

All in all, 2014 has more upsides than down. While there will be no Indian Grand Prix next year, there will be more leagues, sports like basketball are making rapid strides, and the whole wellness and fitness movement is gaining ever increasing traction, which in turn means more interest in sport as a participation activity and not just as spectator engagement.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories