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GroupM & Dancestar to develop first global electronic music TV platform

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MUMBAI: GroupM has inked a partnership with Dancestar Ventures to bring the Electronic Music Awards Show to Asia and other key television markets worldwide.

Dancestar Asia will be the first project of the partnership and will be developed for TV distribution in the region. It will celebrate the achievement of Asian and international DJs and artists. Scheduled to be held in Singapore in December 2015, Dancestar Asia is intended to be a two-hour award ceremony featuring 21 categories of achievement.

Winners for the 21 categories will be decided by public voting via several major social media channels across the region that will be announced shortly. Dancestar Asia will also feature 12 live performance collaborations from global artists in what is expected to be an epic night of music showcasing the best of the exploding electronic music scene in Asia.

Dancestar CEO and founder Andy Ruffell said, “Dancestar is back and we are delighted to be partnering with GroupM to bring this show to Singapore in 2015. EDM is now a $4 billion global industry with with DJs earning $20 to $40 million a year, Asia is primed for an electronic music explosion. We are developing the Dancestar Awards Show Platform as a series of market specific televised events in Las Vegas, London and Singapore. GroupM provide unrivaled expertise that will enable us to bring electronic music culture and global brands together on TV.”

GroupM Content APAC CEO Josh Black adds, “We are delighted to be working with Andy and his team at Dancestar Ventures. The EDM industry is exploding and we jumped at the opportunity to be part of the Dancestar Asia Awards Show and the other projects around the globe. Our team at GroupM Content will be helping Dancestar, drive a range of commercial opportunities from partnerships through to licensing, broadcast and content distribution.”

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