Dentsu to acquire Polish performance marketing agency

MUMBAI: Dentsu Aegis Network has reached an agreement to acquire the Polish performance marketing agency Marketing Wizards.

In Poland, Dentsu provides its clients with services in the digital performance domain through iProspect. Post-acquisition, Marketing Wizards will be integrated with iProspect, further strengthening its capabilities in the digital performance domain and providing even more innovative solutions through collaboration with other Group companies.

Founded in 2010, Marketing Wizards is a full-service digital agency that provides marketing services such as strategic planning, SEM, SEO, digital advertising in the social domain, e-mail marketing & CRM, and creative production in the digital arena.

The agency’s strengths in the digital performance domain include measurement of the causal relationship between digital advertising and consumer purchasing behavior that is linked to actual purchases, and its clients include many e-commerce companies who are focused on their businesses’ return on investment (ROI).

In its March 2015 worldwide advertising expenditure forecasts, the Group’s media communications agency Carat announced that digital advertising expenditures, which are second in scale only to television advertising expenditures in Poland, rose 7.5 per cent in 2014 (2.1 per cent increase in the advertising market overall), and are expected to rise further to nine per cent in 2015 and 11 per cent in 2016.

Marketing Wizards, which is headed by Marcin Pogroszewski as managing director, has 60 employees and its revenue for the year ended December 2014 stood at approximately $2.3 million (PLN 8,750,000). 

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