MAM

Dentsu acquires Brazil based digital agency

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MUMBAI: Dentsu Aegis Network has acquired the Brazil based digital agency - Redirect Digital Marketing.

 

The purpose of the acquisition is to strengthen and expand the range of digital services provided by the Dentsu Group in the largest advertising market in Latin America and enhance its presence in the region.

 

Founded in 2007, Redirect Digital Marketing offers a range of services including the production of creative and content utilizing digital technology, the implementation of research and campaigns that leverage digital media and social media, performance marketing and search engine optimization (SEO).

 

The Dentsu Group has to date provided services to its clients in Brazil through full-service advertising agencies NBS (acquired in 2014) and Dentsu Brazil, creative agency mcgarrybowen, full-service digital agency LOV Interactive Communications, and global digital brands Isobar and iProspect.

 

The acquisition of Redirect Digital Marketing will enable the Group to further hone its competitive edge and accelerate its growth strategy through increased business from its expansion into Curitiba and enhancement of the digital services it provides in the Brazilian market. Post-acquisition, Redirect Digital Marketing will transition toward operating as part of digital performance marketing agency iProspect, one of the Group’s eight global network brands, in the coming months.

 

In its March 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that digital advertising expenditures in Brazil grew 20 per cent in 2014 and are expected to continue to rise 10 per cent in 2015 and nine per cent in 2016.

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