Dentsu acquires 20% stake in Singapore creative agency Mangham Gaxiola

MUMBAI: Dentsu Aegis Network has acquired a 20 per cent share in Singapore based creative agency Mangham Gaxiola in order to expand the mcgarrybowen brand into Singapore. 

The principal shareholders have also agreed to options that would make the agency a wholly owned Dentsu Aegis Network subsidiary in the future. 

Founded in 2012, Mangham Gaxiola was last year voted Singapore’s most desirable independent creative agency in Marketing Magazine’s annual survey of over 1,000 marketers. The agency is known for premium quality creative work that spans the financial, automotive, fashion, electronics, beauty and FMCG sectors. The range of services provided include creative advertising campaigns in mass media, digital media and social media; creative content applications to increase consumer engagement with websites, which are marketing tools in themselves; and designs for the building of brand identities for stores. 

Reasons behind the acquisition of a share in the agency include the growing importance of Southeast Asia as a market, and the increasing tendency of Dentsu Group clients to position Singapore as a regional hub. 

mcgarrybowen, one of the Group’s eight network brands, has already established a presence as a leading creative agency in South America, Europe and China, and the new hub in Singapore will further develop its network across Southeast Asia. 

Mangham Gaxiola will become part of the mcgarrybowen network and will operate under the name manghamgaxiola mcgarrybowen – A Dentsu Aegis Network Company. Leveraging the global human resources and services of the Dentsu Group, the agency will continue to provide innovative, high-quality services to its clients.

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