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DDB Mudra and Thailand’s Chuo Senko end joint venture in India

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MUMBAI: Thailand based communications group Chuo Senko Group and India’s DDB Mudra have ended their joint venture (JV) in India.

The JV company Chuo Senko Advertising India began operations in the country in the first half of 2013 as a full-service advertising agency, partnering with the DDB Mudra Group.

From mid-year 2014, the agency began hiring for its team and saw some big wins including work for Daikin Airconditioning India, Panasonic India, Triumph Motorbikes, Woolmark and the Korean Cultural Centre India (part of the Embassy of the Republic of Korea) in the last quarter of 2014.

The Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013. However, in recognition of the growth opportunities and potential the India market offers, Chuo Senko is now investing aggressively in expanding capabilities and additional capacity in Chuo Senko Advertising India.

The company said that it expects 2015 to be its best year yet and 2016 to be many times better. “It takes time to find the right mix of people, product and place, and it is a very exciting time for us as we get closer to that sweet spot each day,” the company said in an official statement.

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