MAM

ThoughtBuzz introduces a new analytics platform, Omnio G

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/02/fvbdfs.jpg?itok=UeN_yLmx

MUMBAI: The analytics arm of To The New, ThoughtBuzz, has launched a new analytics platform – Omnio G.

The platform is an advanced, feature rich social media analytics medium that will help organisations listen, discover, measure and engage with today’s social and mobile first consumers. Unlike previous analytics platform by ThoughtBuzz, Omnio G will also support facebook and instagram along with all the existing social media platforms including LinkedIn, YouTube, blogs and forums, review sites like Amazon and CNET, QnA sites like yahoo Q&A and twitter.

Companies today use social media as a way to connect with their customers, partners and employees. Consequently social media monitoring or listening is now more important than ever. Gartner predicts that by 2018, 75 per cent of transactions would start on social media and end on the mobile. With the growing use of social media by customers of all age groups, extensive tools are required to collect, analyse and respond to customers.

The addition of facebook and instagram will enable existing clients to connect their facebook and instagram accounts and get an in-depth view of analytics for the pages they manage. Marketers would also be able to compare fan/follower activity on facebook and instagram with data outside their own assets. This will enable them to measure effectiveness of their campaigns across wide range of social platforms. Users would also be able to add multiple pages and view analytics for each of their pages on facebook and instagram accounts. The tool also has a premium layer, geared towards agencies that allow one to track multiple accounts enabling them to compare fan growth rates, engagement rates and demographics across all their pages.

ThoughtBuzz founder and CEO Anshul Jain commented, “Instagram allows brands to engage with users visually,” He further stated, “Addition of instagram and facebook along with the existing support for social platforms like Twitter will empower marketers with data to analyze which content connects best with their consumers and benchmark how are they performing against competitors”.

Omnio G builds on the previous ThoughtBuzz platform, introduced in 2013. It was built from the ground up on cutting-edge technologies such as Mongo DB and the Grails framework. The platform runs on Amazon Web Services platform to ensure maximum uptime and scalability. Existing customers will be moved to Omnio G gradually and new customers can start using Omnio G from today.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/wat.jpg?itok=IXRXfgmW
WAT’s Your Big Idea​ 2.0 receives over 240 entries this year

WATConsult, India’s leading and most awarded digital and social media agency, a part of the Dentsu Aegis Network, has received a phenomenal response to their second season of WAT’s Your Big Idea (WYBI). With participation from over 30 educational institutes, WYBI 2.0 has received a total of 240...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/burbon.jpg?itok=4am9uIHN
Bourbon celebrates friendship in new TV commercial

MUMBAI: Britannia has launched a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Timex%20800x800.jpg?itok=YTIcYEQV
Timex, Blink launch smartwatch to help you stay fit

MUMBAI: American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/laban%20800x800_0.jpg?itok=cTUwWY7O
Laban launches first TVC in India

MUMBAI: Laban, the confectionary brand from Norway that came to India early this year has released its first TVC, bringing alive its key properties. The TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Vivek_Bhargava-Rubeena_Singh.jpg?itok=qfTo95Pg
How iProspect's Vivek Bhargava foresaw a digital future two decades ago

One trip to the US in 1997 was all it took for a young man’s entrepreneurial journey to begin. When this man, who was taking global trips on behalf of his family business to sell tablas and sitars, decided to sing a different tune, he was told by his father to pack his bags and get going without...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Ted_Talks_0.jpg?itok=dC_9ar5q
Star Plus says #DontKillIdeas in first Ted Talks India campaign

MUMBAI: Star Plus and the global digital platform for ideas, TED, have come together to India to create a collaboration never seen before on television.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Vinay_Singhal-Amit_Gupta.jpg?itok=310KaVnH
WittyFeed brings Httpool on board as sales partner

MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/voda_0.jpg?itok=88Fe3vhg
Vodafone launches industry’s first end-to-end IoT solution

MUMBAI: The internet has come a long way from connecting only mobile phones and laptops to include smart homes, wearable technology, and smart cities. With the growing recognition for Internet of Things (IoT), the market for IoT in India is poised to reach $9 billion by 2020.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/delhi.jpg?itok=ts4wb1wL
Virat Kohli & Ola team up against Delhi air pollution

MUMBAI: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5 June, World Environment Day, to raise awareness about congestion and pollution issues and encourage the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories