Pakistan cricket team loses face in front of their fans: TO THE NEW analyses

MUMBAI: It’s just the start of the ICC Cricket World Cup 2015 and it has gone from bad to worse for the Pakistan cricket team. Almost everything has gone against them starting from key players being banned from international cricket to losing two critical matches in the start of the tournament against India and West Indies that have brought them to the bottom of the Pool B Points Table. To add to this, they are now hit by fresh scandals like the fake retirement announcement of Younis Khan and their chief selector– Moin Khan doing the rounds of casinos post his team losing the match.

TO THE NEW Digital, a digital services company carried out a detailed social media research on how these events have led to a total let down of the Pakistan cricket team in the eyes of their fans. The report analysed more than 105,648 mentions on various social channels like blogs, forums, news and Twitter and found a net negative sentiment of – 62 per cent against the team.

The Pakistan’s Team Report Card clearly labels captain Misbah-ul-Haq for his bad decisions in both the matches and Sohail Khan for his bad bowling performance against West Indies as the top villains with a net negative sentiment of – 56 per cent and – 55 per cent respectively. The next on the card, are the undesired ones for Pakistan who have now aged a bit to fit into the team – Younis Khan with a negative sentiment of – 47 per cent and Shahid Afridi with a negative sentiment of – 43 per cent.

Amongst the lineup of events that have pushed Pakistan to further criticism, Younis Khan’s fake news of retirement after the Cricket World Cup 2015 received the most negative mentions with a net negative sentiment of – 86 per cent and Moin Khan’s casino visit received 18,500 mentions across social media channels with a net negative sentiment of - 65 per cent. The onus now lies with the Pakistan team to turn the tables with their performance in the upcoming fixture against Zimbabwe on 1 March, 2015. 

TO THE NEW Digital CEO Deepak Mittal said, “Social media sentiments are true reflection of how the audience reacts offline. Sentiment analysis on various social channels can help not only the national teams in Cricket World Cup to analyze the mood of their fans but the scope will also expand to events like IPL and EPL. This would definitely help clubs in these leagues to strategize their social positioning by identifying their true fan base, analyzing the kind of social media buzz that leads to positive and negative sentiments across their follower base.”

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories