IPG Interactive Avenues 'best agency': IAMAI

MUMBAI: The Internet and Mobile Association of India (IAMAI) has named IPG Mediabrands’ full service digital agency, Interactive Avenues (IA), the Best Digital Agency of the Year for the fourth time in a row.

The seventh edition of IAMAI’s India Digital Awards was part of the 11th India Digital Summit held in New Delhi yesterday. IAMAI is a not-for-profit industry body, which is mandated to expand and enhance the online and mobile value added services sectors.

At the 2017, India Digital Awards, Interactive Avenues won four Gold (including the Best Digital Agency of the Year), 1 Silver and 2 Bronze trophies. The agency picked the Gold awards for Reckitt Benckiser’s Display Campaign, Johnson & Johnson’s Search Marketing Campaign and American Express Email Marketing Campaign. It picked the Silver award for Coca Cola India’s Social Media Marketing Campaign. The agency grabbed the 2 Bronze awards for Samsonite Most Innovative Use of Content and Jockey’s Search Campaigns.

“Last year when we picked up this trophy for the third time, it seemed liked a momentous occasion in our journey as an agency. But winning this award for the 4th time is really gratifying and reinforces our belief in the kind of work we are doing and the value we are adding to our client’s business”, said, Interactive Avenues CEO Amardeep Singh.

“IPG Mediabrands’ commitment in bringing in the most cutting edge tools and techniques to India has made Interactive Avenues the most future ready digital agency in the country We have India’s largest end-to-end social management infrastructure & teams, the most advanced data analytics and programmatic platforms and listening centres and several proprietary research tools”, added Singh.

IA is the fastest growing company under the IPG Mediabrands India umbrella with a 4-year CAGR of about 40 per cent. In 2016, Interactive Avenues added several new businesses including FunOKplease, IDFC Bank, Angel Broking, Wockhardt Hospitals,Saint Gobain and Saregama. This is in addition to the integrated businesses like Johnson & Johnson, Gionee and Tourism Australia.

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