MAM

HDS creates ‘#TheBigShot’ campaign for Bing

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/18/microsoft.jpg?itok=Dbw7Gzbq

MUMBAI: Hungama Digital Services has created a unique and one-of-its kind photography led social media campaign for Bing, one of the leading search engines by Microsoft.

 

Bing’s homepage displays spectacular images across genres that people like to engage with; keeping this as the driving thought, HDS designed Bing’s #TheBigShot campaign that aims to bring together budding photographers to share their images with Bing and MSN to become part of Bing’s homepage imagery. The 6 week contest kick started on 10th March, 2014. Weekly themes will be unveiled by the Jury, thus inviting entries for submission in each of the categories.

 

“We are very pleased to partner with Hungama Digital Services for this initiative. The Bing search engine is steadily gaining momentum and its visual richness is one of its top features. We are therefore excited about reaching out to top photographers across the country with our joint campaign”, says Vinay Kumar, APAC Head, Bing Partnerships.



A celebrated jury comprising leading photographers of India such as Hari Menon, Rathika Ramaswamy, Venky of Photriya Photography and Dr. Ceaser Sengupta will not only be screening the entries, they will also aid amateur photographers with tips and tutorials to hone their photographic skills. The jury will declare a weekly winner in each of the categories, who will have their image featured on the Bing homepage for a day. Bing will also enlarge the image to poster size and send it across to them. Besides being featured in the downloadable wallpaper pack of the Microsoft website, the winning entries will be featured prominently on Bing and MSN India Facebook pages.

 

“Images can have a very deep and lasting impact. Bing is a pioneer in this space with the beautiful imagery that goes on every day on the search engine. It makes for a beautiful experience! So we thought, why not involve our fans and ask them to contribute? Through #TheBigShot campaign, we want to nurture budding photographers and provide them with a platform to showcase their work, making it a one of its kind social media campaign”, says Kunal Arora, Head Digital Services, Hungama Digital Services.

 

Bing’s #TheBigShot campaign reaches out to anyone and everyone who is interested in photography including amateur photographers. It will include all forms of photography across categories and themes such as People and Cultures of India, Emotions, Wildlife, Birds, Landscapes, Cityscapes and Night Life, In the lap of Nature, Macro, Micro, flora and fauna as well as Abstract.

 

In order to participate in the contest, fans have to follow Bing India’s official Facebook page and submit their images for various themes suggested by Bing India over a span of 6 weeks.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/rajiv.jpg?itok=gbuyOtMO
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/arpila.jpg?itok=Ea7gQg73
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/mentos.jpg?itok=_nB6UHxV
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/rising.jpg?itok=wfrpl5-l
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/data_0.jpg?itok=yBEtz1zT
Udacity launches campaign for #JobsofTomorrow

MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/us_0.jpg?itok=udLF4Qam
US Polo launches campaign for kids category

MUMBAI: US Polo Assn has launched its new TVC that aims to highlight one of its true elements — camaraderie. Camaraderie is typically displayed between players, but the brand shows a special bond between a boy and his polo pony. The TVC opens with a young boy, who is thrilled to be introduced to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/CEAT.jpg?itok=33xGN1bh
CEAT gets children to ensure parents follow road safety

MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/online.jpg?itok=97JbY_PF
India ad spend to grow by 12.5% in 2018: DAN report

The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis Network's latest ad spend report.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories