HDS creates ‘#TheBigShot’ campaign for Bing

MUMBAI: Hungama Digital Services has created a unique and one-of-its kind photography led social media campaign for Bing, one of the leading search engines by Microsoft.


Bing’s homepage displays spectacular images across genres that people like to engage with; keeping this as the driving thought, HDS designed Bing’s #TheBigShot campaign that aims to bring together budding photographers to share their images with Bing and MSN to become part of Bing’s homepage imagery. The 6 week contest kick started on 10th March, 2014. Weekly themes will be unveiled by the Jury, thus inviting entries for submission in each of the categories.


“We are very pleased to partner with Hungama Digital Services for this initiative. The Bing search engine is steadily gaining momentum and its visual richness is one of its top features. We are therefore excited about reaching out to top photographers across the country with our joint campaign”, says Vinay Kumar, APAC Head, Bing Partnerships.

A celebrated jury comprising leading photographers of India such as Hari Menon, Rathika Ramaswamy, Venky of Photriya Photography and Dr. Ceaser Sengupta will not only be screening the entries, they will also aid amateur photographers with tips and tutorials to hone their photographic skills. The jury will declare a weekly winner in each of the categories, who will have their image featured on the Bing homepage for a day. Bing will also enlarge the image to poster size and send it across to them. Besides being featured in the downloadable wallpaper pack of the Microsoft website, the winning entries will be featured prominently on Bing and MSN India Facebook pages.


“Images can have a very deep and lasting impact. Bing is a pioneer in this space with the beautiful imagery that goes on every day on the search engine. It makes for a beautiful experience! So we thought, why not involve our fans and ask them to contribute? Through #TheBigShot campaign, we want to nurture budding photographers and provide them with a platform to showcase their work, making it a one of its kind social media campaign”, says Kunal Arora, Head Digital Services, Hungama Digital Services.


Bing’s #TheBigShot campaign reaches out to anyone and everyone who is interested in photography including amateur photographers. It will include all forms of photography across categories and themes such as People and Cultures of India, Emotions, Wildlife, Birds, Landscapes, Cityscapes and Night Life, In the lap of Nature, Macro, Micro, flora and fauna as well as Abstract.


In order to participate in the contest, fans have to follow Bing India’s official Facebook page and submit their images for various themes suggested by Bing India over a span of 6 weeks.

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