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GenY Medium grows by 300 per cent in 2015-16

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MUMBAI: Digital marketing company GenY Medium (GenY) has recorded a growth of 300 percent  in addition to gaining 15 new key clients to its portfolio in 2015-26. Since its inception in 2012, GenY has been growing at 100 percent CAGR year on year.

GenY credits its success to the unique technology stack which improves digital marketing effectiveness.

Speaking on this growth story, GenY CEO Yashwant Kumar said, ?Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ?art of marketing? with the ?science of digital? to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team?s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY?

During the year, the agency expanded its portfolio in high growth verticals of healthcare, lifestyle, entertainment, B2B marketing and startups with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys, MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone.GenY also expanded its operations to Bangalore and  New Delhi and doubled itsemployee strength to over 90 in the past year.

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