MAM

Digital storytellers and content creators Amritpal Bindra, Anand Tiwari and Nikhil Taneja lauch ‘Yuvaa’

It is a media company for purpose-driven content

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/18/digital.jpg?itok=hhrO72wa

MUMBAI: Amritpal Bindra, Anand Tiwari and Nikhil Taneja, the producers and content creators behind shows on the digital space – Bang Baaja Baaraat (40 million+ views), Sex Chat with Pappu and Papa (55 million+ views), Girl in the City (50 million+ views), Chukiyagiri (30 million+ views) and the first original Bollywood Netflix movie, Love Per Square Foot – have come together to form a youth media company for purpose-driven content, “Yuvaa.”

It will be a platform that listens to, engages with and shares the stories that bring young India together, to create a community of empowered ‘yuvaa’. It will create and curate original, accessible and entertaining stories of, for and by the youth of India across genres of non-fiction and fiction web series, docu-series, talk shows, podcasts and short-format on all digital and social media: YouTube, Instagram, Facebook and Twitter.

In year one, Yuvaa will put out over 1000 minutes and 100+ pieces of original content for free, focusing on some of the most pressing issues, struggles, challenges, aspirations and dreams of young India. From mental health and self-care to gender equality and LGBTQ inclusivity to identity and self-expression, the platform will tell emotional, empathetic, enriching, empowering and entertaining stories of young people that haven’t yet been told in mainstream media. It believes that ‘Every Story Matters’ and its tagline explains its inherent philosophy: ‘We, The Stories’.

The stories that it will produce, share and tell will come from insight mined from a pan-India road-show, where the young team behind Yuvaa is traveling across 30 cities including Shimla, Port Blair and Guwahati to meet, hear and talk to students in 100+ colleges and understand their stories in their own words.

Taneja said, “By 2020, India will be the world’s youngest country with 65 per cent of its population under 35, and an average age of 29. A new generation of young Indians will take our country into the future, but their stories are largely untold, unheard and under-represented in our media, and we have very little understanding of the identity and mental health issues they are going through. We have formed Yuvaa to be a mental health positive platform and community that listens to and shares authentic stories of young Indians so they feel more represented and less alone. Because their stories matter.”

Bindra said, “It’s an extremely proud and grateful moment for all of us at Yuvaa to have embarked on this journey which has been filled with learnings, experiences and real impact. The idea of creating entertaining and engaging content that deals with issues like mental health, body positivity and identity is fascinating and challenging in equal measures. Yuvaa is an opportunity to create a community that unites young India in a way that has never been done before. This also brings a huge amount of responsibility on us to create a positive equal and conscious community. “

Tiwari said, “The content of Yuvaa will be by, for and from the youth themselves. We aren’t coming from a 'preachy' place, where we will tell the audience and they will listen. Yuvaa is a platform where we are the listeners too and every young Indian is a storyteller.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/amit.jpg?itok=JH0bw_nq
Dabur India appoints Amit Burman as chairman

MUMBAI: FMCG major Dabur India Ltd today announced the appointment of Amit Burman as the company's chairman in place of Anand Chand Burman. Amit Burman has been elevated to the position for five years with effective from 19 July. “Amit Burman vice chairman of the company has been appointed as...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/mediacom.jpg?itok=GNpvJztP
MediaCom announces changes to Worldwide, EMEA and UK leadership teams

MUMBAI: MediaCom has promoted Nick Lawson, Josh Krichefski and Kate Rowlinson in changes to its Worldwide, EMEA and UK leadership teams. All changes will come into effect in September.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/nclh.jpg?itok=CQpr_Fop
Norwegian cruise line holdings ltd. appoints actimedia as its pr partner for india

MUMBAI: Norwegian Cruise Line Holdings Ltd. has appointed Actimedia PR, a leading lifestyle agency, as its PR Communications consultant for its corporate brand communication needs & its three cruise brands namely- Norwegian Cruise Line, Oceania Cruises & Regent Seven Seas Cruises. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/neha.jpg?itok=h1c2AG1i
Advertiser turnover from online blogs, forums in India increased by 7 times in H1 2019

MUMBAI: In a move which underlines how lucrative new traffic channels can be for advertisers, Admitad India has recently analysed online orders and sales data that its partner advertisers in India have received in the first half of 2019. As per the research, sales through the platform brought by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/marriot.jpg?itok=z1r3spUE
Marriott hotels ventures to nepal with the opening of kathmandu marriott hotel

MUMBAI: Kathmandu Marriott Hotel opens in the historic capital city, marking the debut of the flagship brand in Nepal. Designed to expand the mind of modern travelers, the hotel’s prime location connects next generation travelers to attractions throughout the fascinating cultural city.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/ram.jpg?itok=sm1rN07X
Colgate-Palmolive (India) appoints Ram Raghavan as MD

MUMBAI: Colgate-Palmolive( India) Limited has appointed Ram Raghavan as managing director during a decision was taken in a board meeting held on 18 July. The appointment will be effective 1 August. “This is to inform you that the Board of Directors of the Company, in their meeting held on July 18,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/kulmit.jpg?itok=yJU-W-OF
Resulticks brings on board Kulmeet Bawa as COO and president JAPAC

MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its chief operating officer and president, JAPAC. In his wide-ranging new role, Bawa will play a pivotal role in global strategy formulation and will drive Resulticks’...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/nutralite.jpg?itok=j6qAeXaD
Amway India strengthens its Nutrition portfolio; Launches Nutrilite Cal Mag D Plus

MUMBAI: Amway India, the country’s largest FMCG direct selling company, announced the launch of the enhanced version of the calcium supplement - Nutrilite Cal Mag D Plus. Coming from the [ii]world’s #1 selling vitamin and dietary supplements brand- Nutrilite, the new calcium supplement provides...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/umumba.jpg?itok=p8sISd4A
U Mumba ropes in 6 sponsors, 3 partners for Pro Kabaddi League 7

MUMBAI: U Mumba, the franchise owned by U Sports which is helmed by Ronnie Screwvala and Supratik Sen, got 6 sponsors and 3 partners on board for the upcoming Season 7 of the Pro Kabaddi League that starts on 20 July. While a few brands have been associated with U Mumba in prior seasons as well, a...

MAM Media and Advertising Sponsorship

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories