Brands roll out digital campaigns on Father's Day

MUMBAI: Sunday celebrated fatherhood in India, and so did brands. With the heart warming and viral advertisements revolving around holy month of Ramadan, this Sunday has given other occasion to interact with audiences. Brands have released various digital campaigns on the occasions.

One of the most popular advertisement for Father’s day is first digital campaign viedo #ThankyouDad. The brand claims to pay an ode to fathers as the first port of call in a person’s financial decision making.

A father is the first person who taught the first lessons on financial planning and everyone turns to their father for all kinds of financial advice. The campaign is based on this insight. From the very first time we thought about saving to the first time we filed our taxes, fathers have been there to lead us through the complex financial maze. The brand, with this campaign, intends to strike a chord with the online generation in the age group of 25-40.

The new digital advertising campaign went live on June 15, 2016 and targeted various digital mediums.’s new digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head.

IndiaMART announced an exclusive digital campaign #CarryTheLegacy, celebrating the occasion. The campaign is a reflection of successive generation carrying on their father’s legacy and inheriting the responsibilities of their business from the head of the family.

Treading that line of thought, the company has collaborated with Bang in the Middle to launch the campaign via a one minute short film that is intended to celebrate and acknowledge every father who works hard to ensure a better future for his children.

The short film thoughtfully captures the sincerity and commitment of fathers across India, who built successful businesses on their own terms and proudly hand over the reins of their enterprises to the next generation. The scenes profoundly establish a father’s affection towards his children through those popular ‘Hari, Mehta, or Aziz & sons/daughters’ signboards. Showcasing the father-child bond, the video depicts how these duos work together to build a greater enterprise which carries their family name. Shot across various brick and mortar marketplaces, the campaign hopes to strike a chord with the audience and make them realize the importance of their father in their lives.

BITM executive creative director Anirban Sen said, “Whatever a father acquires in his life, it is always for his children. The same goes for whatever he builds and creates. Be it a home or business, the vision is always passing these down to his kids. Since we generally see signboards relaying names such as Mehta and Sons, Aggarwal and Sons, Singh and Sons everywhere, it gave us an idea to create a campaign that would make a nice, moving testimony of a father’s hard work and dedication being passed down through generations.”

Brands have also counted on twitter trending with their hash tag campaigns. These campaigns are interactive, and bind on people’s interactions and connections with their fathers.

Foodpanda has innovated #MyDadCEO (Chief Eating Officer) campaign where the brand introduced the campaign on their official twitter account and gave a timeline of different themes. People were asked to respond according to themes, as per their father’s. The first theme that rolled out with a graphic was ‘#MyDadCEO T1: Rajma Rice + Sugar? Share the weirdest food mismatch combos your Dad has ever made to win vouchers!’  Followers responded with their dad’s strange food combinations. The second theme was the dad’s favourite chakna, followed by third theme Favourite music while partying. Theme 4 asked for most ordered food. The best answers won food vouchers from Foodpanda.


Oxigen wallet started #ExcuseMeDad content on its twitter handle where it asked users to give unique excuses to ask money from dad. The best answer is offering a #winBig price from the wallet. The brand also promoted to like and share the campaign. It has received innovative responses.


Nutralite has rolled out #DaddyReceipe campaign, where it asked followers to send their dad’s hack tricks from kitchen to garage. Tweet the trick with hash tag and and a picture with father. The campaign has received quiet a lot of hacks from dad.


Latest Reads
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM
WATConsult asks 'WAT's your Big Idea?'

WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

MAM Media and Advertising Digital Agencies
iProspect campaign features Olympians

iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and...

MAM Media and Advertising Digital Agencies
'Baahubali' forays into licensing with 'Black White Orange'; targets Rs 25 cr in retail sales

The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue

MAM Media and Advertising Media Agencies
Google renovates AdSense UI for publishers with Material Design

Google's ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant recently announced.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories