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Biscoot bags ‘Innovation in Supply Chain’ award

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MUMBAI: Biscoot, an offline app store initiative by Shotformats Digital, has won a place in ‘The 2nd Inc. India Innovative100 Award.’ The conference and awards ceremony, presented by Inc. India Magazine, is an initiative to identify and recognize top 100 innovative mid-sized companies in India. Biscoot was judged winner under the ‘Innovation in Supply Chain’ category.

The app store bagged the award for its completely revolutionary distribution model. Its brick and mortar mobile app stores ensure that movies, songs, games and apps are available with ease, throughout the country. Biscoot has nearly achieved pan India presence through its 7,000 plus outlets. They are targeting a presence across more than 12,000 outlets by the year-end and more than 40,000 outlets by end of 2015.

At being recognised amongst the top 100 innovators in India, Shotformats MD and CEO Niyati Shah said, “To ensure innovation is embedded in the company, we keep sharing results and impact of the practices the teams introduce keeping them excited and motivated.”

In the past, the company has won similar award for its unique distribution model.  Shah, herself had bagged the award of a ‘Women Leader’ in the Telecom sector for bringing in the path-breaking concept in the mobile space and hence taking the innovations to higher levels.

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