MAM

AKQA sets shop in India

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MUMBAI: Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Excellence in engineering and creativity has always been at the heart of AKQA and opening an office in Gurgaon will play a pivotal role in that story. The India engineering team will integrate with AKQA global creative teams to deliver world-class digital experiences for global brands across borders.

The initial phase will focus on AKQA’s deep relationships with the world’s largest platform vendors, and their already successful relationship with Adobe. Building upon already well-established excellence in delivery and creativity on the Adobe Marketing Cloud (AMC), Gurgaon will extend this capability and become the AMC Technology Centre of Excellence for AKQA. 

AKQA chief technology officer Ben Jones said, “It’s a proud moment for AKQA to be established in such a vibrant and exciting market. Focusing on Gurgaon as a Technology Centre of Excellence has enabled AKQA to further advance and scale our relationship with Adobe. AKQA brings something different to a highly skilled technologist than our competitors, everyone benefits: our clients, the market and AKQA.”

“Partnering with global companies like AKQA is strategic for Adobe as we continue to accelerate the adoption of our digital marketing solutions in new and emerging markets. AKQA’s new office in Gurgaon represents exciting opportunities for both companies to provide world-class solutions, upon the Adobe Marketing Cloud, across the globe,” mentioned Adobe vice president of global sales Jay Sampson.

AKQA director of client services Anurag Bhatnagar added, “Consumer behaviour in India is changing rapidly, and our ability to drive cohesive, ideas-led experiences for brands across multiple touch points will remain the keystone of our DNA in India. I am truly excited and proud to be part of AKQA’s journey.”

Gurgaon will rope in around 50 specialists by the end of the year. In June 2014the digital agency had announced the opening of its office in Sao Paulo, Brazil. It currently employs 1,600 professionals across the globe.

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