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Vodafone's new campaign aims to target IPL fan frenzy

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MUMBAI: As the anticipation for the next season of IPL builds up, Vodafone has put together an engaging campaign, ‘Speed Is Good,’ which aims to throw light on the benefits of faster data transfer and how it touches its consumers’ lives.

The campaign is made up of short memorable stories where Vodafone customers use their fast 3G network to bring a smile on someone’s face, which is being portrayed by its recent commercials ‘Farewell’ and ‘Haircut’. Not only that, Vodafone will kick-off a series of on-ground campaigns during the matches, as well as online events for the same. 

“We will amplify the concept of ‘Speed is Good’ through several on-ground and digital promotions like Vodafone Speed Quiz where winners will be gratified via the Vodafone SuperFan and Vodafone Fan Army,” said Vodafone India senior vice president –brand communications and insights Ronita Mitra.

Vodafone ‘Speed Quiz’ will leverage the cricket fever and the winner with the fastest correct answer will be hailed as the Vodafone Super Fan, who will be in for a ‘money-can’t buy’ experience on the field.

The remaining 20 winners will join the Vodafone Fan Army respectively. In addition, there will be Vodafone Speed Zones to host interactive activities around the core concept of ‘Speed’ to engage in-stadia crowd. 

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