Vitamin D vital, says Abby's winner 'Spot of Sun'

MUMBAI: The interesting social media campaign called 'Spot of Sun' by HealthAssure won Gold in Abby's award.

The company was set up with the ultimate goal of being an aggregator for primary care services for Corporate and individuals. HealthAssure CEO Varun Gera is also part of the CII Health Insurance and Standards Committee.

Vitamin D is extremely essential for us, but often the most neglected. People are extremely unaware of the importance of vitamin D and that lack of it can even lead up to depression. Among the various causes of depression, lack of Vitamin D is the easiest to tackle. So, to bring about awareness among people about the importance of sun and how much of a difference it can make.

The campaign talks about the importance of sun and how it can make you happy, in the most unique way possible.

The campaign had a story printed partially in normal ink and partially in photo chromatic ink (which would only be visible under the sunlight). When people read the story indoors, it was a sad story. But when they stepped out under the sun, the lines in the Photo chromatic ink appeared and it made the story a happy one.

This video beautifully shows how sun, the biggest source of Vitamin D can make you happy and help you deal with depression.

Latest Reads
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories