MAM

Turtle Limited unveils 'Blindspot' campaign to commemorate World Turtle Da

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/27/turtle-india.jpg?itok=evmzT5oJ

MUMBAI: To commemorate World Turtle Day, Turtle Limited, one of India’s finest men’s lifestyle brands, launched another heart touching unique effort, called The Blindspot campaign to support its on-going efforts to conserve the endangered species of Turtles. Turtle Limited has always been recognized as brand with high creative perception and to keep it synonymous this year they have associated with Premasree – a free residential home for blind and visually impaired children, aims to raise awareness about Turtle conservation through the creations of blind children who would be painting or creating models of turtles with colorpencils or clay dough. Set up as a Registered Trust, Premasree began its operation in December 2012 and is situated in Ghatakpukur, (Jagulgachi village 24 Parganas (S) West Bengal). Premasree currently houses 30 blind and visually impaired children.

It is often said that outer beauty pleases the eye but inner beauty captivates the heart. Turtles have been around for 200 million years and knowing the kind of hurdles they face to survive still we have turned a blind eye towards turtles. This campaign is conceptualized to drive home this message through those who cannot see but express their feelings through profound creativity. ‘The Blindspot’ campaign involved Turtle Limited arranging a workshop with blind children at Premasree, where they were given drawing sheets, pencils and play dough to create Turtle’s. This was followed by an engaging 360 degree communication campaign, where these unique pieces of art were displayed on social media alongside a photo of their little artists who created them. The campaign was an eye opener towards the cause of conservation of this special reptile. Posts on this campaign were liked, shared, and points were donated to spread the message across all social media platforms. Based on the number of these likes shores and donated points, Turtle Limited provided a monetary donation to the Turtle Surveillance Alliance, who are their partners in this ongoing fight to save turtles. The campaign also displayed a limited line of T- Shirts imprinted with these paintings. To inspire and educate more people towards Turtle conservation, this unique initiative has been filmed; with every step on this journey captured poignantly in a film that will be released online and will be spread virally.

Commenting on this initiative, Turtle Limited director Shitanshu Jhunjhunwala said, “Turtles have been around for 200 million years, yet they are rapidly disappearing as a result of smuggling, the exotic food industry, habitat destruction, global warming and the cruel pet trade. Keeping in mind this sad state of turtle globally, we thought of launching a campaign that would try to raise awareness towards this case, with these gifted young children at Premasree. We hope that through this unique vision of filming this beautiful journey, we would be able to reach out to a greater number of people towards the cause of Turtle conservation.”

Expressing the thought behind the creation of yet another unique campaign to commemorate World Turtle Day, JWT executive creative director Arjun Mukherjee said, “To make the world at large see the plight of the turtles, we went to those who have never seen one before in their lives. The campaign was crafted to touch the heart and the purity of intent was the reason behind its success on social media. The thousands of likes and shares now actually getting converted into active interest in saving turtles prove the fact that the blindspot is slowly being removed.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/smart.jpg?itok=5qxiMtZr
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/rs.jpg?itok=cJF-fG9v
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories