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Titan marketing campaign wins at World Watch Awards

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NEW DELHI: Titan Raga and IWC Portofino Midsize watch launch received the ‘Best Integrated Marketing Campaign’ Award at the sixth edition of the annual Watch Awards this year.

HUBLOT ICC World Cup Association bagged the ‘Best-Organised Event’ and ‘Best use of Ambient Media’ awards, while ‘Titan Gift of Time’ campaign was awarded the ‘Best use of Social Media’ award.

SEIKO, Lulu Mall, Cochin picked the 'Best Boutique’ award.

Marketing categories had been included for the first time in the Watch World Awards hosted by the Chitralekha Group here.

Bollywood actor Yami Gautam, Nimrat Kaur and Pallavi Sharda were among those present at the function, which also featured entertainment frills including a comic act by Delhi-based stand-up comedian Vasu Primlani.

Watch World Awards creator and Chitralekha Group president & publisher Mitrajit Bhattacharya says, “With each edition, the awards have been able to touch the right chord with the watch brands and watch aficionados across the world. Watch World Awards has attained the stature of being one of world’s most coveted award on horology with its six editions till date. The participation from the world’s top watch brands is a testament of our success over the years.  As always, we came up with an incredible jury team hailing from watchmaking, design, sports, collaborative art, marketing, to celebrate the art and science of watchmaking.”

Filmmaker Apoorva Lakhia was a member of the four-member jury that judged the product category. Senior marketing & business transformation specialist (automotive & retail) Nitish Tipnis judged the marketing category.

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