MAM

Times Network supports less-cash economy with 'Remonetise India'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/05/m-k-anand-800x800.jpg?itok=hsWxWiCi

MUMBAI: Keeping in view the current economic revolution in India, Times Network has announced the launch of a nationwide initiative urging Indians to mark the next step forward from demonetization and pledge for growth - ‘Remonetise India’ at an event held in Delhi. The movement seeks to encourage people to spend, enable them digitally, use less-cash and work to partner in India’s growth.

The movement was set in motion with a welcome address by Times Network MD and CEO M K Anand followed by a panel discussion hosted by ET Now News chief editor Supriya Shrinate and comprising of eminent panelist that included IDFC Bank MD and CEO Dr. Rajiv Lall, Maruti Suzuki chairman RC Bhargava, Chairman, Paytm founder and CEO Vijay Shekhar Sharma and Centre for Policy Research senior fellow Dr. Rajiv Kumar.

Anand said, “India is coming to terms with one of the most revolutionary economic reforms that has taken place in the history of this country. From standing in ATM queues to spending and investing back in the economy, the narrative of demonetisation needs to change from its current sentiment towards a movement that brings the economy back on track. We at Times Network take immense pride in announcing this nationwide initiative that will help educate our audience base of 10 crore Indians every month. The subject of the talk will be on how remonetisation and India’s transition to a digital less-cash economy can help India achieve significant growth, and how the citizens can contribute to the same.”

Post the panel discussion, Minister of State (IC) for Power, Coal, New and Renewable Piyush Goyal, gave the key note address and unveiled the ‘Remonetise India’ logo after taking the pledge (enclosed below) in support of the movement. He said, “I would like to thank Times Network for taking up this cause and supporting the government in its move to Remonetise India. I urge the citizens of our country and various stakeholders to join this movement and support the government in its future endeavours.”

In support of the movement and as a part of its own contribution to the goals, Times Network will conduct several on-ground activities like Aadhar camps, investor camps and cashless festivals apart from a robust degree campaign approach that will involve various channels of communication including on-air, digital and social media promotions.

Campaign Manifesto:

We pledge,

To rise and protect,

the world’s fastest growing economy.

To stop doubting and start acting.

We pledge,

To spend now to revive demand, and India’s markets.

To help workers keep their jobs,

farmers sell their produce.

We pledge,

To teach and bring

those around us into digitization.

To help fellow citizens

participate in our New Economy.

We pledge,

To use less cash,

To make it available for those more needy in our villages,

To bring more activities into the formal economy.

We pledge to Remonetise India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/football_0.jpg?itok=qmOBAtSK
Mumbai City FC joins hands with Infinix Mobile

MUMBAI: Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership comes close on the heels of the global launch of Infinix’s flagship dual camera smartphone, the Zero5.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Prasanth_Kumar.jpg?itok=6lXqVbZm
Talent retention is key, says Mindshare’s Prasanth Kumar

MUMBAI: Mindshare, a global media and marketing services company that is a part of GroupM, has completed 20 years this November globally and 15 years in India. The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full-service advertising...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Digital_ad.jpg?itok=wNAQx7RC
Digital ad spend pegged at Rs 13000 crore in 2018

MUMBAI: With the growing demand for smartphones and falling data prices, digital advertising are likely to increase in India from the current level of Rs 9800 crore to Rs 13000 crore by December 2018 growing at a compound annual growth rate (CAGR) of 35 per cent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Mullen-Lintas_0.jpg?itok=GzUA2t-i
Fossil assigns creative mandate to Mullen Lintas

Fossil India has appointed Mullen Lintas as its advertising agency partner after a competitive multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/ROB.jpg?itok=JAlomE5a
Rob Norman quits GroupM

MUMBAI: GroupM’s global chief digital officer Rob Norman has decided to retire from his full-time role effective January 2018. Hewill remain an advisor to GroupM and its clients, with a reduced workload that allows him more time to pursue personal interests.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Pidilite_Fevikwik.jpg?itok=UAziQ8rm
Pidilite celebrates 'Khushiyon ke chand pal' in new TVCs

MUMBAI: Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new television ad campaign titled ‘Khushiyon ke chand pal,' which depicts a woman being unexpectedly appreciated by her loved ones for repairing different things in the house.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Saregama.jpg?itok=1SR7fwYS
Saregama makes digital audio players cool again

MUMBAI: There is nothing that moves India like music and when it comes to music, who would disagree that songs from the 50s, 60s, 70s, and even the 80s have touched India like few other things have. Several generations have grown up on singers like Rafi, Lata, Mukesh, Kishore, Sahir, Majrooh, RD,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/bat.jpg?itok=vbyPYfgk
Milestone Dentsu charges up new Panasonic TVC

MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/commerce.jpg?itok=e57FM29_
Emerald Media leads $65 mn funding round in aCommerce

MUMBAI: Southeast Asia’s leading e-commerce brand aCommerce Co has announced that it has closed a $65 million Series B funding round. It is an enabler and e-distributor in four markets for over 260 brand clients such as Samsung, Unilever, Nestlé, L’Oréal, Philips and Mars.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories