The Womb delivers ASUS selfie series campaign

MUMBAI: ASUS India, a Taiwanese company in mobile technology, along with strategy and creative partner The Womb, rolled out a product campaign following the unveiling of the ZenFone 4 Selfie Series this month. The campaign stresses on the mobile phone’s unbeatable selfie-taking feature - dual lens wide-angle selfie!

“ASUS places itself in our customers’ shoes to develop a deep understanding of, and genuine empathy for, their needs -- enabling us to create user experiences that transcend the norm,” said ASUS India head marketing Arindam Saha.

To create an initial buzz leading to the launch date, a break-up tweet was posted, which generated the volcano effect that helped create intrigue around ‘#DitchTheSelfieStick’. To maintain the pre-buzz, a social campaign was kicked off by the brand ambassador ‘Disha Patani’ posting a boomerang video on her Instagram page.

For the launch of the widest angle selfie phone, The Womb team dug deep into modern India’s selfie-taking phenomenon, and uncovered a cultural nugget that Indians love to take their selfies with ‘people’, and not things. Unsurprising in hindsight, keeping the relationship-oriented Indian came Asus’ campaign proposition to bring alive its wide-angle selfie phones – “Jinki duniya badi hoti hai, unki selfie bhi badi honi chaahiye," and its brand platform - #TheBigSelfie. 

This was also Asus India’s interpretation of the brand’s new global positioning – ‘We Love Photo’ – created around its unbeatable range of camera phones. The communication was directed by Arun Gopalan, Storytellers - Mumbai. 

Latest Reads
L’Affaire, a luxury lifestyle Soiree by Godrej Group set to create a surreal experience this February

L’Affaire, a luxury lifestyle platform by the Godrej Group, is back with its third edition and is all set to bring together the who’s who from across Mumbai.

MAM Marketing MAM
RuPay becomes title sponsor for Pro Volleyball League

RuPay, the flagship product of National Payments Corporation of India (NPCI), acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League, which is set to start on 2 February.

MAM Marketing Brands
Ipsos India in overdrive with Mystery Shoppers

Barely two months since Ipsos launched Mystery Shopping in India, apart from marketers who are capitalizing on the opportunity for securing unbiased feedback from customers to improve products and services, there is also an interesting opportunity emerging from the consumer’s standpoint.

MAM Marketing MAM
Kalyan Jewellers hosts exclusive evening with Shweta Bachchan Nanda at Ahmedabad showroom

Kalyan Jewellers, India’s trusted and leading jewellery brand today hosted an exclusive evening for some lucky customers from the city.

MAM Marketing MAM
One Take Media Co acquires 3D Animation Show Nori-Roller Coaster Boy

One Take Media Co(OTMC), pioneer in Movies, OTT, VAS, kids contents expands its catalogue with the acquisition of sought after Nori–Roller Coaster Boy from Xrisp, South Korea.

MAM Marketing MAM
Rishi Vasudev to head Myntra-Jabong fashion and lifestyle division

Just a week after naming Amar Nagaram as the head of Myntra-Jabong, Filpkart has now promoted its fashion department head Rishi Vasudev to handle the additional responsibility of the fashion and lifestyle categories of its fashion portals Myntra and Jabong.

MAM Media and Advertising People
Pankaj Vasani wins ICAI’s “chief financial officer of the year” award 2018

Publicis Groupe’s Executive President & CFO, South Asia, Pankaj Vasani, has been awarded “CA CFO of the Year in the Media & Entertainment Sector” by the Institute of Chartered Accountants of India (ICAI) at the 12th ICAI’s Leaders & Business Excellence Awards held in Mumbai on 19...

MAM Media and Advertising Media Agencies
Bajaj Auto launches new brand identity ''The World’s Favourite Indian''

Bajaj Auto Ltd, India’s leading automobile company, has released its new identity as “The World’s Favourite Indian” to announce its dramatic transition from a domestic scooter maker to a global motorcycle powerhouse in only 17 years.

MAM Marketing Brands
Seven talented children emerge as the winners of the first edition of the IDBI Federal Quest For Excellence

After receiving thousands of entries from across the country and even internationally, IDBI Federal Life Insurance today announced the names of the seven talented children who have been selected as the winners of the first edition of the IDBI Federal Quest For Excellence #YoungChamps programme.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories