MAM

THE GLENLIVET CELEBRATES LIFE’S DEFINITIVE MOMENTS IN ITS LATEST CAMPAIGN

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/07/campaign.jpg?itok=xG1zdbHm

MUMBAI: The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life.  In line with the brand’s modern & contemporary feel, this campaign is an evolution from the brand’s heritage as “The original one that set the standard” and is set to reinforce its role as a visionary within the category.

The campaign has been introduced with two films – ‘The Bond’ and ‘The Memory’, demonstrating the beauty of the unspoilt world and encouraging consumers to seek out 'The' moments in their lives with The Glenlivet. The artistic representations help to show consumers that by looking beyond the ordinary they can unlock something special.

Lately, in India, achievers are getting younger and their world is getting busier. In their frantic struggle to the top, they are losing touch with emotions that are truly special in their lives. The Glenlivet, as a brand, aims to identify and celebrate these special emotions or moments that our target audience, senses a connection with. It is the distinct character of such emotions, that inspired us to tell a story of an inimitable bond between two people, and a deep-rooted memory that still plays vividly in one’s mind, through this endearing and culturally true campaign.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “The Glenlivet campaign has been designed to celebrate THE moments, which allow us to lead richer and more fulfilling lives. Given how the young achievers are graduating to finer things in life, it was time, we welcomed them to the world of The Glenlivet. Our latest campaign reiterates that in a world with an oversupply of everything- glut, plenitude & noise, what we need is those definitive moments and the Three letter word “The”, an iconic & distinctive symbol, reinforces the same.”

Miriam Eceolaza, Marketing Director, The Glenlivet comments: “The Glenlivet campaign is our most ambitious to date. It’s a modern and contemporary campaign that stays true to our heritage. India is a key market for The Glenlivet, and we have created this specific campaign to celebrate some of life’s definitive moments of the Indian consumer.”

Janmenjoy Mohanty, Regional President-North & East, Lowe Lintas India comments: "Sometimes the most impactful way to put across the brand message is through good old story telling. We chose the most endearing stories that celebrate definitive emotions in an individual’s life. Each one has been painstakingly crafted with a fine mix of stunning visuals, underplayed emotions and music that talks to the soul. We hope each of these stories manage to touch a chord with our target audience."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/neslte.jpg?itok=8O5Lm3Vo
Nestlé India Introduces MAGGI Fusian Noodles range

MUMBAI: In line with its vision to introduce products that cater to evolving consumer preferences, Nestlé India will be launching MAGGI Fusian – a range of Asian flavor inspired noodles. This range reflects MAGGI’s strong food and cuisine expertise and our deep understanding of Indian consumer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/mars.jpg?itok=Vi6hv3Yx
Mars wrigley confectionery goes local with india inspired doublemint® paanmint

MUMBAI: Mars Wrigley Confectionery today announced the launch of DOUBLEMINT® PAANMINT, a new, India inspired entrant to the freshness category.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/malini.jpg?itok=59Ebfasv
Malini Agarwal wins “ Woman Influencer of the Year“ at Exhibit’s inaugural edition of the Top 100 Digital Influencers

MUMBAI: Malini Agarwal was felicitated at Exhibit Magazine’s Top 100 Digital Influencers, held on June 21st at the Famous Studios in Mumbai. The boss lady won the title of Woman Influencer of The Year for her contribution to the blogging space amidst the fanfare of the stellar party.  Hosted by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/center.jpg?itok=Sgvcs4AF
Center Fruit partners with Sony Pictures to introduce special ‘Spiderman – Far from Home’ Pack

MUMBAI: Perfetti Van Melle India has announced its collaboration with Sony Pictures for its flagship gum brand Center Fruit. With the upcoming release of movie Spider-man Far from Home in cinemas on 5th July, Spiderman frenzy is at its peak. In partnership with Sony Pictures, Perfetti Van Melle is...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/HTdigital.jpg?itok=DLZEC7bO
HT Digital CCO quits, Zee Media’s Prasad Sanyal named replacement

MUMBAI: HT Digital Streams chief content officer Nilanjana Bhaduri Jha has stepped down from her role after a 15-month stint. 21 June 2019 was her last day at the organisation. Indiantelevision.com has learnt that Zee Media digital group editor Prasad Sanyal has been named as her replacement. Jha’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/berouj.jpg?itok=2WH_YSvL
Behrouz Biryani’s campaign by Posterscope gives consumers a culinary experience on the go

MUMBAI: Rebel Foods, in collaboration with Posterscope India, recently rolled-out an outdoor campaign for Behrouz Biryani. While Behrouz campaigns have always created drool worthy experiences, Posterscope aimed at delivering an unprecedented campaign for the brand. In 2018, the campaign objective...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/motupatlu.jpg?itok=Kz04dpQQ
Cosmos-Maya’s Yoga ambitions given a boost by PM Narendra Modi who performs Asanas with Motu Patlu

MUMBAI: Cosmos-Maya’s iconic characters Motu and Patlu performed yoga along with Prime Minister Narendra Modi in the fifth edition of International Day of Yoga at Ranchi. The characters were present at the event to motivate children towards yoga. This development is in line with Cosmos-Maya’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/society.jpg?itok=7mOCMb1k
Society Tea forays into a new category with a new brand - spice secrets

MUMBAI: Celebrated household name, Society Tea, announces expansion into a new category with the launch of Spice Secrets. The new brand will focus on Chutneys and Pickles (to begin with) in delightful flavors that encompass a variety of palate spectrums. Society Tea’s latest product offering is all...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/mochi.jpg?itok=KfriF4la
Splash into awesomeness this rainy season with MOCHI

MUMBAI: As monsoons drench the city with rebuilding and laughter, it also brings the dilemma to wear the perfect footwear that suits the season and comforts the feet. Mochi, the brand that all feet love gives you a hundred reasons to enjoy the rain. You can choose the perfect pair from a plethora...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories